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May 292017 Gossip
 

customer care

Il 59% dei consumatori italiani ritiene il servizio clienti un fattore determinante al momento dell’acquisto e quasi il 40% ha dichiarato di aver speso di più con un’azienda grazie ad esperienze di servizio clienti positive, mentre il 43% è disposto a comprare di più con una società in grado di fornire un servizio clienti eccellente.

Le aziende prestano sempre maggiore attenzione a offrire un servizio clienti di qualità, incontrando così le aspettative dei consumatori che, dal canto loro, includono il customer service fra i principali fattori di scelta nel momento in cui devono fare un acquisto.

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May 292017 Gossip
 

innovazione

L’idea non basta: il packaging e le pubblicità sono indispensabili per vincere sullo scaffale. La prima sfida è far conoscere il prodotto e i suoi benefici.

Se innovare è indispensabile per far crescere il brand e per non rimanere indietro rispetto agli altri, per vincere nelle vendite non basta l’idea giusta: per portare al successo un nuovo prodotto serve innanzitutto farlo conoscere ai consumatori. Per questo il packaging ha un ruolo fondamentale, insieme alla pubblicità e alla comunicazione nei negozi anche dopo la fase di lancio su cui spesso si concentrano tutti gli sforzi.

Occorre ricordare infatti che poche innovazioni portano la gran parte del fatturato dovuto alle vendite di prodotti nuovi e che 8 su 10 falliscono. Poi c’è la questione del prezzo: un prezzo elevato deve essere associato a benefici unici, funzionali o emozionali, che altri non possono offrire.

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May 242017 Gossip
 

make up trends in america

The trend in the American cosmetics market is towards natural beauty. According to a study by the Mintel market-research agency, 54 % of Millennials prefer a natural look.

This puts them just behind the average of all American beauty consumers (59 %). However, the preference for a natural look should not be confused with the no make-up trend with only very few women wanting to go completely without make-up. In this connection, 71 % of Millennials say that they are most likely to wear a natural make-up look. By comparison, the figure for female consumers overall is 68 %.

As Mintel says, almost half (46 %) of young American women say they feel more confident when they spend time on their appearance and 20 % say they always feel pressure to look good. Nevertheless, 40 % consider that it is fine to not always be perfectly styled. For over a third of Millennials (36 %), their appearance is a form of self-expression.

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May 242017 Gossip
 

globelife - barber meeting

Barber’s Meeting dispondrá de una superficie de 1.000 metros cuadrados donde se repartirán los estands y puntos de venta en los que tendrán una importante presencia fabricantes, distribuidores, franquiciadores y mayoristas. Además, más de 100 marcas mostrarán sus productos. También habrá un espacio destinado a escuelas y centros de educación.

El espacio Workshow estará conformado por talleres de formación destinados a los profesionales que deseen descubrir nuevas técnicas, productos y tendencias.

Los profesionales que participarán en este evento son: Thierry Bordenave para Label Coiffure, Hervé, Pierre y Nathan de Tonsor&Cie, Alex Monteil & Clément Establent de ÔBarbier, Olivier Abat&Florian Nou en representación de Le Confrérie des Barbiers Catalans, Ambassador O’Barber Shop, Guillaume Fort, Heide Farge & Medhi le Barbier de Marseille de American Crew, Ambassadeur Défi pour Homme, Fabien Gardes de Lames&Tradition, Jean Romanico Juanico de la Académie Coiffure Beauté, Marc Thibault de Men Stories, Bastien Ortiz de Original Barber’s Products, Thierry Grass de Hairdresser Fair &Coiffeurs Justes, Guy Haircut & Caiolas Barber de Elegance Gel, Erwan Palumbo de Lames&Tradition, Jean-Romain Juanico & Cyrille Golluccio de Men Stories, Brice Trauet de Lames&Tradition&Barber X Wild, Savannah Famet, Franck Fallea & David Grener de Free-Style.

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May 242017 Gossip
 

globelife - l'oreal

Commenting on the figures, Mr Jean-Paul Agon, Chairman and Chief Executive Officer of L’Oréal, said: “The cosmetics market has unexpectedly proven extremely atypical in the first weeks of the year, with very strong consumption of luxury products, especially in Asia, and, on the contrary, a very slow start for consumption in the mass-market and the professional market. The market seems to have become steadier and is returning to a more usual profile. In this context, the Group delivered a good first quarter, up by +7.5% based on reported figures and +4.2% like-for-like. Performance levels are consequently very differentiated across the Divisions, with outstanding growth for L’Oréal Luxe, a satisfactory start for Active Cosmetics, moderate growth for Consumer Products despite market share gains, and a slight drop for Professional Products.

North America has recorded particularly strong double-digit growth at the end of March, with strong momentum for all brands, and is strengthening its presence with the acquisition of CeraVe, finalised in early March. First-quarter growth amounted to +2.8% like-for-like and +1.6% based on reported figures. Growth is particularly strong in the United Kingdom, Spain and Germany, but sales in France are still being held back by a market that remains difficult. The Consumer Products and L’Oréal Luxe Divisions are significantly outperforming their respective markets.

Asia, Pacific: the Zone is growing by +7.1% like-for-like and +8.9% based on reported figures. In Northern Asia, Hong Kong has returned to dynamic growth, thanks to L’Oréal Luxe whose strong growth is spreading to all the Northern countries, with the performances of the Lancôme, Yves Saint Laurent and Giorgio Armani brands. In Southern Asia, growth remains dynamic, driven by Australia, Thailand and Indonesia, where the Consumer Products Division is posting good results thanks to the Garnier and NYX Professional Makeup brands.

Latin America: the Zone reported growth of +4.6% like-for-like and +16.1% based on reported figures. Mexico, Argentina and Uruguay reported double-digit growth, driven by the strong performance of the Consumer Products Division make-up brands NYX Professional Makeup, Maybelline, Vogue and L’Oréal Paris. SkinCeuticals, Vichy and La Roche-Posay all contributed to the growth of Active Cosmetics. In Brazil, the market remains challenging.

Eastern Europe: the Zone reported growth of +12.7% like-for-like and +23.2% in reported figures. Growth was positive in all countries in this Zone, with strong growth in Russia, Poland and Turkey. All the Divisions are contributing to growth, particularly L’Oréal Luxe thanks to Urban Decay and Yves Saint Laurent make-up. The Consumer Products Division is winning market share in make-up and hair colour, thanks to Magic Retouch by L’Oréal Paris. Lastly, the Professional Products Division is growing with Smart Bond by L’Oréal Professionnel and the continuing dynamism of Matrix.

The Body Shop recorded growth of +2.3% like-for-like and -1.4% based on reported figures. The United Kingdom, Canada and Indonesia grew robustly and Hong Kong showed signs of recovery. Saudi Arabia remains challenging. Skincare continues to grow strongly, boosted by the launch of an innovative range of Peel skin cleansers and the success of Recipes of Nature masks.

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May 232017 Gossip
 

globelife - hair brasil

Hair Brasil – Feira Internacional de Beleza, Cabelos e Estética – principal evento de negócios, lançamentos, atualização profissional e networking do mercado de beleza da América Latina – encerra sua 16ª edição com importantes números: 70% de crescimento nos inscritos nos eventos educacionais, a grande novidade com as oficinas práticas (colorimetria, corte, penteados e alongamento, make up, unhas, barbearia e cachos), 18% de crescimento em marcas de maquiagem e 80% de crescimento em produtos para o segmento de barbearia.

Segundo Jeferson Santos, diretor da Hair Brasil, o evento atendeu a todas as expectativas. “Durante quatro dias, recebemos cerca de 44 mil visitantes únicos , que geraram 90 mil visitas de profissionais vindos de todos os Estados do Brasil, o que confirma o otimismo do setor e a expectativa de crescimento de mais de 2%, no consumo do varejo de beleza para esse segundo semestre.” A feira, que é uma importante plataforma para a realização de negócios, onde os expositores encontram o local ideal para o lançamento de seus produtos e serviços, recebeu, além de visitantes vindos de todos os Estados brasileiros, compradores de países como: América Latina, América Central, Estados Unidos, Europa, Arábia Saudita, África do Sul, entre outros.

Um dos destaques dessa edição foi a procura por produtos voltados barbearias. Das 900 marcas expositoras, 35% ofereceram um mix exclusivo de itens para esse mercado, que vem crescendo a cada ano. “Nos últimos cinco anos, o segmento de produtos masculinos cresceu 16%, é o segundo maior consumidor do mundo, atrás apenas dos Estados Unidos”, ressalta Jeferson Santos. Há 16 anos no mercado, a Hair Brasil é a maior vitrine da indústria de beleza profissional e vem contribuindo para o crescimento e desenvolvimento desse importante setor que se renova, assim como a feira, a cada edição.

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May 232017 Gossip
 

loreal-agon
L’Oréal – President Jean-Paul Agon

 L’Oréal ha chiuso il 2016 con ricavi per 25,84 miliardi, in crescita del 2,3% a cambi correnti o del 5,1% a tassi costanti rispetto al 2015.

L’utile operativo si è attestato a 4,8 miliardi in rialzo del 3,3%, mentre l’utile netto è calato del 5,8% a 3,1 miliardi di euro.
Questo calo è stato generato a causa delle svalutazioni decise su due marchi annunciate nel secondo trimestre dell’anno.

“L’Oréal ha chiuso un altro buon anno – ha commentato il presidente e AD Jean-Paul Agon – in un mercato della cosmesi favorevole, L’Oréal ancora una volta ha potenziato la propria leadership, grazie alle quote di mercato in aumento nelle principali tre aree geografiche dove opera. Tutte le divisioni hanno vantato vendite in progresso”. In particolare la divisione L’Oréal Luxe, che ha rafforzato la propria posizione, con un progresso del fatturato del 6,9 per cento.

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May 232017 Gossip
 

globelife - staff

In the latest issue of the ‘Consumer Barometer’, the IFH institute for retail research in Cologne, and financial consultants, KPMG, take a look at ‘Customer Centricity’ and, thus, the question of which factors determine whether customers feel themselves to be at the centre of a company’s concerns. For the study, 500 people across Germany were polled in an online survey. The central finding was that it is, above all, the retailers, who are big on helping their customers with appropriate advice, who care about quality and who go out of their way to be obliging, that are most appreciated by customers.

According to IFH Köln, it is ‘absolutely vital’ for 51 % of respondents to get individual help and advice when making a purchase. Almost as many consumers (47 %) expect a customer-centred company’s sales staff to be available quickly to deal with their requests. Doubtless because of these factors, 72 % of respondents feel themselves better served at high-street retailers. “The staff are often a crucial factor in a company’s success at making customers feel that a company cares about them. At the same time, it is important for sufficient staff to be available and for them to be able to advise customers competently and on an individual basis. Retailers should, therefore, invest in their advisory and service provision, in order to meet customer’s expectations in this regard,” says Dr. Kai Hudetz, Chief Executive of IFH Köln. “When we talk about customer centricity, people want excellence across all channels: more than four out of five consumers expect information and communication independent of the particular sales channel. Currently, three quarters of consumers feel themselves to be better served, in terms of customer centricity, at a high-street retailer’s,” says Mark Sievers, Head of Consumer Markets at KPMG.

Alongside individual advice and rapid availability of staff, there are two other key factors that head the list of major criteria for customer centricity. For 69 % of respondents it is the quality of the product and services that is crucial. An obliging returns policy and returns options were important issues for 62 % of the consumers in the sample.

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May 232017 Gossip
 

globelife - henkel

With the acquisition of the hair care company, Henkel further strengthens its hair professional business. Consumer goods company Henkel is to take over the hair care company Nattura Laboratorios, with head offices in Guadalajara, Mexico, together with concomitant companies in the USA, Columbia and Spain. Henkel reports that the deal includes some leading brands in the professional hair care market, including Pravana and Tec Italy.

“The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our Beauty Care business. They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market”, says Pascal Houdayer, Executive Vice President and responsible for Henkel’s Beauty Care business.

“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market”, explains Hans Van Bylen, Henkel CEO.

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May 222017 Gossip
 

globelife

    • Funzionano poco.
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MA..

il giro d’affari e l’organizzazione del Salone diventa intuibile per tutti, rendendo pubblico l’affare (incasso).

 

Quindi?? I vantaggi sono pochi (e solo per la cliente).

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