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Sep 212021 Gossip
 

La cura? Un piccolo investimento.

Il vecchio sito che non funziona, va rigenerato o rottamato con l’aiuto di uno specialista del marketing digitale. Uno che conosca le tendenze e le migliori pratiche, ma soprattutto aiuti l’imprenditore a cambiare mentalità per consentirgli di rimanere connesso al futuro.

Stare fermi con un sito che non funziona mentre la concorrenza vola significa morire. Per non parlare di chi su internet non è proprio presente. É assurdo temere un investimento strategico relativamente piccolo e sicuramente fruttuoso, specie se si guardano le spese del passato.

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Come tutti i comportamenti quest’accelerazione ha generato una grande paura, soprattutto nell’imprenditore non più giovane. La paura spesso paralizza chi la prova, proprio quando gli tocca progettare come investire tempo e risorse. Il sito è anche il pretesto per rivedere con calma la propria attività e decidere se dare una scossa all’organizzazione, cambiando collaboratori e fornitori, oppure valutare se mettere in discussione il proprio modello di business e cambiare settore merceologico. Ma una cosa è certa: non è più tempo di “aspettare tempi migliori”, perché la “rimandite” porta al declino, adesso è il momento di agire.

Banner psd creata da zlatko_plamenov – it.freepik.com

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Sep 212021 Gossip
 
Beauty Influencers

The internet is becoming more social, and as a result, influencer marketing in becoming an increasingly important part of the marketing mix. Influencers dominate social media marketing because of their ability to connect with people on a human level – establishing relevance, building trust, and driving purchase decision. It explains why the influencer marketing industry s growing and expected to be worth $15 billion by the end of 2022.

As social media continues to permeate the digital landscape, we are seeing more influencers appearing in more place. Likewise, we are seeing the emergence of new platforms that focus specific verticalized functionality to better address the needs of niche communities.

Great coverage

Beauty represents one of the largest online communities and its influencers have long been a vital part of the creator economy. From the early days of YouTube and blogs, beauty has been a staple vertical for connect creators and brand marketers – it represents the perfect intersection of social media and commerce after all.

Early beauty influencer and Ipsy co-founder Michelle Phan is one example of the dramatic impact influencers can have on the cosmetics industry. Backed by a devoted YouTube audience of nine million – and a whole lot of ad revenue earnings – Phan launched the wildly successful personalized beauty subscription service, amassing a million subscribers in just over three years. Now Phan as shifted her focus and powerful influence from Ipsy to her own brand.

Phan epitomizes how the right influencer can catapult a new product offering or an entire cosmetics brand into the mainstream in the blink of the eye – something that used to take considerably that used to resources to archive through conventional marketing. So, naturally, people are trying to leverage the appeal and power of influencers through new avenues.

Beauty Blogger

Harnessing the power of influencers

Back to that growing trend: the verticalization of social media communities.

The last decade has introducing a variety of niche sites – from Fish-brain, an eleven-million-user-strong platform for anglers, to Twitch, the livestreaming gamin community with over nine million members.

Newness in one of the latest entrants, the brainchild of two former Twitch employees who thought that beauty needed its own dedicated social community.

With Newness, they’ve set out to tailor to the beauty community, unique, and immersive experience than YouTube and other platforms provide or will provide.

Will beauty flock to Newness?

Whether or not beauty fans and creators will embrace – or be able to sustain – a dedicated social platform depends on several factors.

The main challenge for any new platform is providing and inherently differentiated experience than existing social platforms, which provides enough value users to justify the switching costs from more established platforms. Newness positions its live steaming and chat features as its unique appeal. Both align well with beauty’s bread-and-butter content like product unboxings, makeup tutorials, wardrobe tours, and products review. But these features’ real aim is to provide something bigger, authenticity at a higher level – removing general filters and pre-set effects in order to focus users and replacing them with more candid and interactive conversation among creators and fans.

Fans will likely find Newness’ features appealing, particularly the ability to engage with creators and influencers in real time. And Newness’ reward system, “crystals” (tokens) which can be exchanged for beauty products, may make it a more exciting and rewarding place to engage. The content monitor Newness assigns to each creator should forester a more inclusive and welcoming environment, free of the toxicity that’s known to permeate other platforms.

So, it’s pretty clear what’s in it for beauty fans. But what’s about creators?Newness’ biggest challenge is convincing creators with an established fanbase and lucrative and revenue elsewhere to try a new platform.

Influencers are known to care deeply about their audience – they’ve worked hard to build a following based on trust and emotional connection. So, they won’t change platforms without a compelling reason.

Whether features like private and public streaming options, live chat, and the promise of beauty products for engaged subscribers will entice them remains to be seen.

And of course, live streaming may not appeal to certain established creators. Some might reject the idea of scheduling a specific time to create content. Others may consider editing and special effects a critical part of their brand or creative process.

What Newness Means for Beauty

Newness’ success – at least in this introductory stage – depends on its ability to attracts new talent and have them create engaging, fresh content.

That’s how “new” social platforms like TikTok became successful. Charli D’Amelio started posting dance routines to trending songs and built a following of 100 million within a year. She earned $4 million on the platform in 2020. Singer-songwriter Jax amassed a smaller following of nearly six million posting parodies of popular sings. Her burgeoning influence led to recent record deal with Atlantic. Both were brand-new creators who reaped huge rewards and achieved influence by joining an innovative platform in its infancy.

If Newness can generate buzz and become the go-to community for beauty, we’ll start to see the emergence of new influencers from the platform. At that point, Newness will achieve that special distinction of being a niche social community that can sustain itself. And beauty will rejoice.

Computer foto creata da Racool_studio – it.freepik.com
Cuore foto creata da rawpixel.com – it.freepik.com

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@beauty @digital marketing @influencer @social media @social media marketing
Sep 202021 Gossip
 
Image: DonnaPOP

L’attrice racconta il retroscena su Missione Beauty, talent sui parrucchieri e sulla bellezza prossimante in onda su Rai2.

Maria Grazia Cucinotta ha raccontato tutta la sua amarezza per essere stata esclusa dalla conduzione del nuovo programma Missione Beauty, show basato sulla sfida tra parrucchieri che prossimamente andrà in onda su Rai2.

La conduzione dello show, al suo posto, avrà Melissa Satta.

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@Maria Grazia Cucinotta @parrucchieri @parrucchieri italiani @programma tv
Sep 202021 Gossip
 

KOMEKO, brand che opera da oltre 40 anni
nel settore del wellness e del beauty,
organizza un viaggio incentive
sulla Costa francese e le Isole Baleari.

Barcellona by night

MSC PREZIOSA
dal 27/09/21 al 01/10/21

Itinerario: Genoa, Marsiglia, Palma de Mallorca, Barcellona, Genova
Durante il viaggio LOOKMAKER terrà dei corsi intensivi tecnico/artistici.
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@eventi @hairstilist @komeko @lookmaker
Sep 172021 Gossip
 

MIX UP, linea di prodotti professionali per capelli formulata con sostanze sostenibili e green annuncia che…

È online il nuovo sito web

MIX UP è la linea giovanile di prodotti indicata per saloni dinamici e d’avanguardia ed ha una eccellente rivendibilità per tutti quei prodotti utilizzabili anche a casa che proseguono il servizio fatto in salone.

Da non sottovalutare l’eccellente rapporto qualità-prezzo che ne fa una linea tra le migliori del mercato. È infatti stata selezionata e inserita da Beauty Bazar tra i migliori Brand del 2021.

Clicca qui e scopri subito tutte le novità!

ALDO FORTE & Co. srl
Corso A. Lucci 193 | 80142 Napoli, Italia | Tel: +39 081 5547084

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@hairdresser @hairstylist @IT hairstylists @MIX UP @prodotti per parrucchieri @sito web
Sep 162021 Gossip
 
OnBeauty by Cosmoprof Bologna

Si è conclusa l’edizione OnBeauty by Cosmoprof Worldwide Bologna 2021, la manifestazione che dal 9 al 13 settembre ha riportato a Bologna aziende, operatori, compratori, distributori e retailer per il primo evento in presenza dedicato all’industria cosmetica.

OnBeauty by Cosmoprof, quest’anno, ha coinvolto complessivamente 1.150 brand, sfiorando le 50.000 presenze !

Dal reportage di GLOBElife, ecco una carrellata di video ed immagini:

VIDEO

OnBeauty by Cosmoprof Bologna
OnBeauty by Cosmoprof Bologna

PERSONAGGI

MODA E SHOW

STANDS

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@cosmoprof @COSMOPROF BOLOGNA @fairs @fiere @fiere italia @hair style @hairfashion @hairshow
Sep 152021 Gossip
 

Cosme Osaka will take place from 29 September to 1 October at Intex Osaka in Japan

Interested in sourcing the latest Made in Japan hair care & cosmetics from your home?

Western Japan’s largest cosmetics expo offers “Free online matching service”
Would you like to source the latest and unique Made in Japan cosmetics?
Show Management helps you to find products you are looking for from on-site venue. Connect with Show Management staff online (Zoom, WhatsApp, wechat, Kakao Talk, etc.), walk through the exhibitions halls remotely, and have online business meetings with exhibitors from your home/office.

Latest and Unique Made in Japan Products will be exhibited!

What you can source are…
Skin Care
Makeup Products
Hair & Body Care
Sustainable/ Organic Beauty Products
CBD Products
Supplements
Beauty Equipment
and any other beauty products!

5 (100%) 1 vote[s]
Sep 142021 Gossip
 
The schedule for this year’s new Business Live sessions at Salon International 2021 has been announced, revealing a packed programme carefully curated to target every area of your salon business.

Promising 10 inspirational talks hosted by some of the industry’s best business minds, Business Live will run on Sunday 17 October and Monday 18 October at ExCeL London, as part of Salon International 2021’s inspirational line-up. The sessions will cover a broad range of timely subjects, designed to help you ensure your business stays current and relevant in a challenging and changing climate.

Image: Salon International 2019


Join some of hairdressing’s most respected names – including Adam Reed, Sophia Hilton, Jack Howard and Hellen Ward – as they present their insights on a broad range of business matters, from Sustainability and Salon Inclusivity to Building a Brand and managing a dream team.

The full two-day line-up runs as follows:

Sunday 17 October

Sustainability
Advice and practical tips for salon owners on how to take the next steps in running a sustainable salon.

Changing the model
The new ways of work, the rise of co-working spaces within hairdressing, freelancer life and how salons can adapt and embrace the changes.

Salon inclusivity
How can you ensure your salon is welcome and opening to all? Advice on attracting a diverse mix of clients, implementing proper training, gender neutral pricing and creating a safe space for everyone.

Mental health awareness
How to be aware and considerate of both your team’s and your clients’ mental health.  Insight from the hairdressers leading the way in raising awareness on the surrounding issues.   

Image: Business Bubble at Salon International 2019

Monday 18 October

Building a brand
Building a strong, standout brand. The experts share their expertise and experience; a must-listen for anyone wanting to take their brand to the next level.

The business of money
A focus on all-things financial; what salon owners need to consider and understand when it comes to the financial side of running a successful business.

Talking teamwork
Learn from the best in the business as they share their advice for managing and growing a salon team.  Hear how their teams work and take away tips that you can implement in your salon.

Social Success
Ideas for creating content, growing your social media platforms and how to deal with any sticky social situations!

Salon International takes place at ExCeL London from 16th – 18th October 2021.

All tickets are available for hair professionals and those working within the hair industry only.

4 (80%) 1 vote[s]
Sep 132021 Gossip
 

Power is a collection made for the most up-to-date and daring men.
It’s full of color and possibility.

This collection is a tribute to color in its purest essence, pigment, a vibration that infects the entire image until it merges with the rest of the body.

Power claims the power of color that goes beyond hair.
Its energy expands beyond certain limits, like a fluid that manages to escape from the margins.

The result is a creative, original and vibrant work.

Hair: Olga García @ Olga García Estilistas
Hair Instagram: @peluqueriaolgagarcia
Photography: David Arnal
Photography Instagram: @davidarnalteam
Make up: Jose Luís Blasco
Make up Instagram: @josele.makeup
Styling: Visori Fashionart
Styling Instagram: @visorifashionartstudio

4 (80%) 1 vote[s]
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