Investimenti pubblicitari globali in crescita del 5,7% nel 2016 per un totale che supererà i 500 miliardi di dollari per la prima volta (456 miliardi di euro). Sono le previsioni della società di ricerca londinese Ihs, secondo la quale nell’anno che sta finendo la raccolta è cresciuta del 3,1% a 497 miliardi di dollari (453,4 miliardi di euro). La pubblicità video diventerà sempre più rilevante e peserà per un quarto di tutto il display advertising grazie all’attività delle società tecnologiche, dei broadcaster e degli editori tradizionali che incrementeranno la propria offerta investendo in video properties ma anche espandendosi su Facebook, YouTube e Twitter.
ALPHA is inspired by the iconic era of the 1950s, James Dean and Mary’s love of this time in history. James Dean was a cultural icon of teenage disillusionment and social estrangement, whose influence on men’s hair and fashion is still palpable. Fashion trends from the past are reinvented with a modern twist; hair is influenced by volume and movement with longer haired models helping to achieve the desired looks to pay homage to the ultimate “Rebel Without A Cause”.
Hair: Mary Alamine @ Royals Hair & Beauty – AU
Ph: Daniel Knott
Make-up: Veronica Moreira
Styling: El Pappas
Salon: Royal Hair & Beauty
80’s punk rock with some androgyny and goth mixed in. Like vinyl, the hair and make-up finished are high shine. The cuts, especially the fringe are dramatic and edgy.
Hair: Allen Ruiz – UK
Ph: Yulia Gorbachenko
Make-up: Anastasia Durasova Wardrobe
Stylist: Beagy Zielinski
Hair Colour: Luis Gonzalez
The collection is inspired by “Boudica” the Celtic warrior queen. We tried to create a softer more beautiful version of this fearsome heroine, while still retaining her warrior attributes. The hair was knotted, crochet, dreaded and worked into different textures. Together with body armour and fierce but sombre make up we created a wild warrior external look with a softer side.
Hair: David Murray @ David Murray Hairdressing – UK
Ph: Kestutis Anuzis
Make-up: Paddy Mc Gurgan
Styling: Desiree Lederer
The collection is based on the natural structure and fall of the hair; hardly any styling tools are required. Eye catchers of Natural softness are its accents on texture and the reflection of light. For Natural softness, Kimm was inspired by examples from nature: the coat of a white-gray striped tiger; the reflection of light on pomegranate seeds; gray-blond downy feathers; the red-copper glow of the Sahara; and cool, white-gray veined marble. “Let nature speak for itself”, says Kimm. “This also applies to the structure of hair. As specialists, we follow and emphasize the strong points of the hair by drawing attention to its texture and by increasing the possibilities for light to reflect on it.”
Hair: Kimm Koffijberg and Creative team – NL
Collection: Natural softness
Ph: Hans Mooijer
Make-up: Dominika Swietlink
Styling: Hans Mooijer
Models: Elite, Euromodel, New Generation
Creative team: Kimm Koffijberg, Nikki Seur, Elaine van Sermond, and Daniek Vermeij