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Apr 242014 Gossip
 

I Sargassi

I SARGASSI, il franchising di saloni romani, noto anche per la prestigiosa accademia internazionale per parrucchieri, festeggia l’Italia nell’importante ricorrenza di domani, 25 aprile, con questa immagine. I colori della nostra bandiera si fanno bellezza e stile.

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    Apr 242014 Gossip
     

    GHD

    Crisi? Nemmeno per sogno. GHD, l’Azienda internazionale specializzata nella produzione di accessori per capelli, nota soprattutto per la qualità delle sue piastre, registra un incremento del fatturato del + 20%, confermando l’ipotesi, ormai passata da sospetto a certezza, che la qualità stia ripagando le Aziende che si impegnano a perseguirla. Complimenti a GHD !

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      Apr 242014 Gossip
       

      Gisele Bündchen

      Beginning in January 2014, PANTENE, the world’s first hair care brand, and one of the world’s most recognized supermodels, Gisele Bündchen, are coming together to create a match made in hair heaven. Bündchen will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. The international supermodel has been representing Pantene in Brazil since 2007.

      Gisele Bündchen will be the face of the new Pantene campaign debuting in January 2014, which will be the launch of Pantene’s NEW first-ever, clinically-tested, anti-oxidant damage-blocking technology (EDDS). This damage blocking technology targets, captures and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of strong, healthy hair. This technology will be across most Pantene shampoo formulas and works to preserve the long-term health of hair. Pantene will also launch the NEW Damage Detox Collection, designed for women in need of an elevated level of damage repair looking to essentially ‘reset’ their hair, is the first-to-mass detoxifying shampoo, conditioner, and treatment system that cleanses impurities, protects from oxidative damage and provides shine.

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        Apr 242014 Gossip
         

        Woolley

        MARK WOOLLEY, founder of Electric hairdressing, recently presented the last Voices seminar of 2013 at the L’ORÉAL INTERNATIONAL ACADEMY. Mark treated guests to a retrospective look at some of Electric’s most iconic collections, with members of the artistic team recreating some of the looks live. Looks recreated for the night included an avant-garde take on soldiers; Electric’s unique’broken weight line’take on the classic bob and textured styles fit for the catwalk. Mark also talked about the philosophy behind Electric and how he had always set out to create a quintessentially British brand.

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          Apr 232014 Gossip
           

          uomo e donna

          È bello essere maschietto perché:

          • la domenica c’è il calcio
          • le file per andare in bagno sono più corte dell’80%
          • i vecchi amaci non rompono se aumenti o diminuisci di peso
          • i parrucchieri non ti spennano vivo
          • tutti i tuoi orgasmi sono veri
          • quando cambi canale non devi fermarti ad ogni scena di qualcuno che piange
          • non devi trascinarti in giro una borsa piena di roba inutile
          • il tuo cognome, nel corso della tua vita, resta sempre uguale
          • nessuno dei tuoi colleghi riesce a farti piangere
          • non devi raderti dal collo in giù
          • se a 34 anni sei single nessuno ci fa caso
          • nessuno smette di raccontare barzellette sporche se entri in una stanza
          • puoi toglierti la camicia se hai caldo
          • rughe e capelli bianchi ti rendono interessante
          • la gente non sbircia il tuo torace quando parli
          • se ad una cena un altro uomo arriva vestito come te non devi ucciderlo ma puoi diventare il suo migliore amico.

          tratto da “Commedia all’italiana” di Enrico Vanzina.

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            Apr 232014 Gossip
             

            africa

            African consumers worldwide (Sub-Saharan Africa, the Americas and Europe) share a strongly held conviction that they have not been well served by the mainstream haircare industry. They (i.e., people with African type hair) feel they have been ignored – and thus underserved – by an industry developed to meet Caucasian haircare needs. This matters because their numbers are growing: the many millions of first generation consumers in sub-Saharan Africa, people of African descent and the multicultural populations in the Americas and Europe.

            Necessity being the mother of invention, dissatisfaction has created many believers in, and formulators of, traditional and home made haircare products. For example, leading ethnic hair care experts in Canada argue that, in terms of innovation at least, corporations now lag behind consumers. The kitchen is proving more creative than the company laboratory. A number of these mixes now provides the inspiration for own brand and product lines for specialist supply stores and salons, the springboard to the wider market.

            Consumer behaviour is also undergoing changes. The rise of the natural in African haircare is having a profound impact on a market traditionally dominated by chemicals. This development is here to stay because it is underpinned by a deep worldwide consumer shift away from chemicals in personal care, combined with rejection of long-established chemical relaxers. The era of the chemophobe consumer has arrived.

            No one is arguing that relaxing will be eliminated any time soon, but consumer preferences will force change on products formulated to control/manage curls, and on hair straighteners – all with high levels of chemicals. There are interesting implications here for the mega brands whose sales are mainly in the chemical relaxer category. The value of the relaxer market explains why many companies ignored consumers’ other haircare needs for so long.

            Online is facilitating change at each and every level of this haircare market. The online has created a new bloc of power brokers or “go to” people, who are consulted for information on products and hair fashions. Online tutorials bring expertise and know-how within the reach of millions of women and transform their expectations of products. Premium and niche brands are also the major beneficiaries from direct to consumer channel as an entry point to this fast growing growing market.

             

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              Apr 232014 Gossip
               

              AUTUNNO/INVERNO 2014-2015

              sfilate modasfilate modasfilate modasfilate moda

              Milano annuncia le tendenze moda Autunno/Inverno 2014-2015 facendo percorrere come di consueto le sue passerelle ai grandi stilisti internazionali. Da sinistra a destra: FERRAGAMO sceglie rigore e castità delle linee abbinate ad un make-up sapientemente invisibile e ad acconciature castigate e ordinatissime negli chignon a nuca con riga laterale. ARMANI continua sulla linea della sobrietà con i colori caldi e le morbide avvolgenze della lana, su make-up decisi che danno risalto alle sopracciglia e capelli naturali che giocano con onde appena mosse. DSQUARED2, più audace con colori e forme anni 60, punta su incarnati pallidissimi abbinati a raccolti voluminosi. DOLCE e GABBANA rifugge le definizioni ma si mantiene in linea con la semplicità del make-up e dell’acconciatura, mantenendo righe centrali e scompigliate, da abbinare ad abiti scampanati.

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