Hair: Mikel Luzea – España
Ph: David Muniz
Make-up: Alicia Najera
Styling: Edurne Ibanez
Headdress: Esperanza Vela
“Beauty will save the world”: a world that is perpetually evolving and never ceases moving towards innovation. In a world that has not stopped accelerating since the emergence of the internet and where globalisation tends to take precedence over the individual cultural identity of each country, Germany, a country of ideas and innovations, technology and modernity, couldn’t not take part in this reflection concerning the codes of the beauty of tomorrow. Based on the work of a group of explorers, it is up to you, the German HCF Artistic Team, to try to reflect on the evolution of the codes of beauty and come up with many different ways of showing this: through sport, music, art, architecture. In this show they wish to share this vision of a world where hairstyling, an essential element of beauty, will be adapted to the evolution of culture and technology. A world of explorers. (Hair: Martina ACHT- Frank BOHM- Yves BUBERT- Toasten DEMBNY- Simone KREISCHER- Ralf SUCHOMEL).
EFFERVESCENE – Sunday october the 25th at 14.1 pavillon
in SALON LOOK INTERNATIONAL MADRID, IFEMA
EFFERVESCENE, aims to bring together, the most outstanding Spanish AVANT GARDE hairdressers, each year. The name of the show organized by MIKEL LUZEA, is a play on words, effervescent scene and that is, precisely, what is intended. Pure effervescence of ideas, tricks, creativity, technic… and educational show, where the invited hairdressers, will give a life explanation of, all the techniques used to create their latest work. In this second edition with the participation of four leading Spanish teams.
TONI&GUY SPAIN, Directed by Jose Boix who train hairdressers across the country, the toni&guy Spanish team has won several Figaro awards ( Spanish hairdressing awards) in the last 6 years.
PELSYNERA, is one of the firs hairdressers who accumulates more FIGARO AWARDS(Spanish hairdressing awards). In 2010 he became the first Spanish hairdresser of the year and in 2012, he won two more FIGARO AWARDS, best avant garde collection and FIGARO catwalk. Among others, he also has an AIIPP ward.
GONZALO Y ZIORTZA ZARAUZA, father and daughter form a perfect tandem. Their training center in spain celebrates the 25 forming hairdressers. Gonzalo is the autor of several books about long hair dress and image consulting, Ziortza has become one of the most relevant hairdessers in Spanish avant garde.
- MIKEL LUZEA. His avant garde collections are common in professional magazines worldwide, quite often in their front page. Among others, he has two AIPP awards and he has participed for five temes in London ALTERNATIVE HAIR SHOW.
Inspiration: “My inspiration for this collection came from the film “Belle du Jour” which was set in the 1960s. With a luxurious mood and setting, I really Wanted to capture similar Beauty and essence of a glamorous fatale. I created great texture with the hair to collate similar styles to those in Belle du Jour”.
Hair: Suzie McGill @ Rainbow Room International – UK
Collection: Belle du Jour
Ph: Jack Eames
Make-up: Maddie Austin
YMC SS16: Staying true to YMC’s intrinsic style, the SS16 collection brings together an eclectic colour palette, combined with signature soft tailoring, classic silhouettes and luxurious fabrics. The Look: Refined yet effortlessly polished boys – hair was dressed into soft textures with natural movement, SS16 was very much about invisible grooming. How: “We wanted the hair to exude the feeling of effortless styling to complement the collection. Relaxed textures with a polished finish provide the ultimate style for the modern gentleman,” says Bruce Masefield, Sassoon Team Leader. “Detailed partings, matt finishes and knotted hairnets were emphasised to compliment stylised Bowler hats that featured heavily in the collection,” says Bruce. Hero products: Sassoon Professional Halo Hydrate, Sassoon Professional Edit Hold
Charles Jeffery SS16 | Fashion East: a collection which communicates a world. Charles Jeffery pays tribute to the characters he loves, putting them on a figurative podium from the work to admire. From playful white shirts to reconstructed knitwear and hand painted denim the collection creates the most electrifying party of SS16. The Look: From loose undone textures to discreet silhouette and sleek finishes groomed hair was given a twist. How: “We wanted to continue the feeling of the club scene culture in the hair. The prep and individuality is key, loose undone textures were diffused with a hairdryer and moulded into the desired shape. Silhouettes were combined with deliberate imperfections to amplify the eclectic mix of styling,” says Josh Gibson, Sassoon Men Expert. Hero products: ERUPTEK, Sebastian Professional
QUALIA: a deep rich collection of individual neural responses evokes the sense of being recognized from one to another experience. An exploration of textures, patterns, tones, shapes and silhouettes, Qualia communicates artistic abilities and behavioral codes of a modern fashionistic society. The raw feel is a perception in and of itself to sense the quale of color. Inspired by categorizations of color will only be in respect to representations of black and white. Qualia – A transparent sensory journey of colorimetry and monochromatic perceptual experiences.
Hair: Tracey Hughes @ Tracey Hughes Education – Australia
Ph: Bernard Gueit @ Crave Agency
Make-up: Kate Bainey @ Sync production and management
Styling: Carlos Mangubat @ unsigned management
Not the cliché bridal image, Amour, meaning love in French, steps outside the box. Vivienne created modern looks that fit the style and personality of each bride, whether they be a fairytale bride, a hippie bride, a regal, classic or minimalistic bride. These looks truly represent how a woman wants to be seen today.
Hair: Vivienne Mackinder @ Intercoiffure America/Canada
Ph: Julia Pogodina
Make-up: David Maderich
Stylist: David Widjaja Hair Assistant: Rosemary Tejeda
Pochi giorni fa nell’e-commerce di AMAZON è stata aperta la sezione “Bellezza e cura della persona” che ospita 15.000 prodotti di marchi diversissimi tra loro, da quelli di massa come Nivea, Leocrema e Dove fino a quelli di nicchia come Sisley, Shiseido e Christian Dior. L’Italia, tra i paesi europei, è quello che su Amazon ha il minor numero di brand in vendita: in Spagna sono 25 mila, in Germania 600mila e in UK addirittura 800mila. Il dato si spiega anche con il fatto che nel nostro Paese lo shopping on-line occupa ancora solo il 4% del mercato ma l’interesse dei clienti verso questo canale è grande e registra crescite a doppia cifra, il che non esclude che nei prossimi tempi la situazione cambi.