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May 222017 Gossip
 

globelife - micropigmentazione

A simple vista, esta técnica simula el nacimiento del pelo en el cuero cabelludo. Es apta para cualquier persona, sobre todo aquellas que sufren alopecia y no se pueden someter a microinjertos e intervenciones capilares similares. Famosos como Vin Diesel, Jamie Foxx, Matt Damon y David Beckham se han apuntado a la moda de las cabezas rasuradas. Este look rejuvenece a la mayoría de los usuarios que padecen alopecia u cualquier otro proceso de caída del cabello irreversible. Para ello, se sirven de la micropigmentación capilar: una técnica que inyecta pigmentos bajo la piel del cuero cabelludo en las zonas frontal y parietal. Los pigmentos se introducen mediante microagujas impulsadas de manera mecánica, por lo tanto se evitan molestias y posibles contaminaciones resultado de la manipulación manual.

Técnicas como la micropigmentación capilar se deben suministrar bajo una serie de garantías. Como la ausencia de cambios de color, migraciones y cualquier otro resultado indeseado. El punteado capilar se puede prolongar durante un promedio de dos a tres años, sin que se aprecien variaciones de forma (dilataciones) o de color. Transcurrido este plazo, es difícil que el color del punteado permanezca uniforme. En el caso que se pierda tono u aspecto uniforme, será precisa una sesión de mantenimiento que restaure los micropigmentos. No obstante, las características de la piel y los pigmentos empleados determinarán la mayor o menor duración de la técnica.

Algunas fuentes aconsejan esta técnica a personas cuya pérdida de densidad capilar impide la implantación de microinjertos que podrían dañar el cabello existente en la zona. Otras fuentes la recomiendan como complemento a la cirugía. En estos casos, se aplicaría para cubrir, desde un punto de vista óptico, aquellas áreas del cuero cabelludo poco pobladas o densas tras la inserción de microinjertos.

La micropigmentación capilar está indicada para hombres y mujeres. Entre los primeros, figuran los individuos con alopecia demasiado avanzada que dificulta el éxito de un trasplante capilar. Entre las segundas, la técnica es una alternativa válida para disimular áreas alopécicas, donde se aprecia menos densidad capilar. En hombres se precisan tres sesiones, de media, para obtener el efecto de cabeza rasurada. En mujeres se necesitan cuatro sesiones, de media, para lucir una cabeza más densa. En función de la zona a trabajar, la sesión puede durar entre una hora y media y tres horas. El tratamiento no suele dejar secuelas relevantes en los pacientes. En algunos casos, se puede observar un leve enrojecimiento o alguna pequeña pústula que desaparece en dos o tres días. En un principio, el pigmento se aprecia más oscuro. Transcurridas cuatro semanas, aparece el color definitivo que se debería parecer al tono de la piel.

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May 192017 Gossip
 

globelife - itely hairfashion

ITELY HAIRFASHION, la nota azienda di prodotti professionali per capelli di Vernate (Milano), in occasione del 30° anniversario regala un sogno ai propri dipendenti!

Dal 18 al 22 maggio, lo staff parteciperà a un viaggio aziendale a New York. Un’esperienza speciale e unica per fare team building, conoscere e scoprire da vicino la storia, la cultura ed i sapori della Grande Mela.

In occasione del viaggio gli uffici resteranno chiusi dal 18 al 22 maggio compresi! Buon viaggio, ITELY!

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May 182017 Gossip
 

globelife - l'oreal ecosostenibile

El programa Sharing Beauty With All logra reducir las emisiones de CO2 en más de un 60%, cuatro años antes de lo previsto. Desde hace dos años, la fábrica de L’Oréal en Burgos es una de las 15 libres en emisiones de CO2 del Grupo en el mundo. A medida que las consecuencias del cambio climático se hacen más reales, el Grupo L’Oréal anuncia sus objetivos de reducir significativamente su huella medioambiental y reafirmar su compromiso en la lucha contra el cambio climático.

En concreto, L’Oréal ha logrado reducir las emisiones de sus plantas y centros de distribución en un 67% en términos absolutos con respecto al año 2005. De este modo, la firma ha superado su objetivo de reducir las emisiones de CO2 en un 60% cuatro años antes de lo previsto, al tiempo que ha aumentado su producción en un 29% durante el mismo periodo. Además, desde finales del año 2016, el Grupo cuenta con 15 fábricas libres de emisiones de carbono. Es el caso de la planta de Burgos gracias a la central de trigeneración por biomasa que le suministra todas sus necesidades energéticas. Por su parte, la planta de Cobelsa en Alcalá de Henares, centro internacional de producción de juego de laca de uñas, ya ha reducido sus emisiones en un 70%. Ambas fábricas cuentan también con un 0% de producción de residuos enviados al vertedero.

Esta implicación sostenible ha sido reconocida por CDP, una organización internacional independiente que evalúa el desempeño ambiental de las empresas. En el año 2016, de entre las casi 3.000 empresas evaluadas, L’Oréal ha sido una de las dos únicas compañías en el mundo premiada con una puntuación “A”, que representa el nivel más alto de desempeño en tres aspectos clave: protección del clima, gestión sostenible del agua y lucha contra la deforestación. Para el año 2020, L’Oréal se compromete a mejorar el perfil medioambiental o social del 100% de sus productos nuevos o renovados. Esto significa que los consumidores de todo el mundo pueden estar seguros de que cada nuevo producto de la multinacional adquirido ha mejorado su impacto en el medio ambiente y en la sociedad.

Este compromiso afecta a todas las marcas de L’Oréal y el 82% de los productos lanzados durante el año 2016 (74% en el año 2015) ya muestran tal mejora. Algunos de dichos lanzamientos demuestran niveles de biodegradabilidad superiores al 98%, como los nuevos champús y acondicionadores de Biolage R.A.W., o el champú de Garnier Original Remedies.

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May 172017 Gossip
 

images

A differenza dei loro colleghi d’oltremanica che hanno tutti (o quasi) un’agenzia di PR, la maggior parte dei parrucchieri italiani vogliono farsi pubblicità solo GRATUITAMENTE !!!
Non fanno progetti di pubblicazione se non sul pettegolo Facebook, non tengono contatti con le riviste di settore se non per essere pubblicati GRATIS, non fanno operazioni di diffusione dei volantini o depliants, non hanno un sito decente… etc.

Con tutti i corsi di MK che questi parrucchieri fanno, non hanno ancora imparato che bisognerebbe assegnare una percentuale sul fatturato alla pubblicità/comunicazione ?… e si lamentano se il cassetto piange !

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May 162017 Gossip
 

globelife - colour market

People from diverse cultures are privy with the fact that their superficial appearance or “face value” will matter a lot while stepping ahead in life. This commonly accepted trend is what helped the global cosmetics market to make more than US$ 200 Bn by the end of 2015. These cosmetic products get further categorized as fragrances, hygiene products, or skin care products, among others. In their midst, colour cosmetics have also been in great demand across several parts of the world. But, in the years to come, the demand for colour cosmetics is likely to decline.

Lack of quality: colour cosmetics available in retail outlets have been tainted with allegations that render them chemically adulterated. Manufacturers are also struggling to provide organic and natural colour cosmetics as procurement of such ingredients comes at high costs. Low profit margin: apropos the manufacturing costs, colour cosmetics are cost-intensive products. Ingredients or raw materials used for production of colour cosmetics have volatile prices. This leaves the manufacturers with marginal profits upon sales. Limited shelf life: the extended period taken for colour cosmetics to reach to their customers has given rise to incidences of outdate product delivery. Consumers are miffed with short shelf life of colour cosmetics, which is impacting its sales.

In the report, titled “Colour Cosmetics Market: Global Industry Analysis and Opportunity Assessment, 2016-2026,” the global market for colour cosmetics is presently valued at nearly US$ 50 Bn, and is anticipated to exhibit growth at 4.8% CAGR, surpassing US$ 79 Bn by 2026-end. In terms of consumption as well, the market will show a sluggish growth at 3.3% CAGR, and will account for global sales of little less than 5,000 Mn units towards the end of 2026. In this ten-year forecast period, North America is likely to stand out as dominant region, procuring over US$ 20 Bn by the end of 2026.

Besides North America, the colour cosmetics market in Western Europe and Asia-Pacific excluding Japan (APEJ) region will also account for a major chunk of global revenues. Alternatively, the demand for colour cosmetics is projected to grow in Latin America, Eastern Europe and Middle East & Africa as these regions are anticipated to register steady revenue growth by exhibiting value CAGRs above 5%. Spanned across various regions in the world, companies such as Kose Corporation, Amway Corporation, Mary Kay Cosmetics, Chanel SA, L’Oreal SA, LVMH (Moet Hennessy – Louis Vuitton), Estee Lauder Companies Inc., Revlon Inc., Shiseido Co., Ltd., and Coty Inc. will be recognized as key players of the global colour cosmetics market.

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May 162017 Gossip
 

globelife - active beauty

Consumers are increasingly striving for physical and spiritual fitness. Manufacturers and brands can now take maximum advantage of this trend and develop innovative cosmetic and body care products for customers who are keen on active pursuits. The market researchers at Mintel Beauty & Personal Care forecast that ‘active beauty’ will have a crucial impact on the cosmetics and skin care industries in 2017. The demand for new products, which support a healthy lifestyle and fitness, is more important than it ever was, given that consumers are now participating in more and more sporting activities. 48 % of German consumers would be interested in body care products, which help to regenerate their bodies after sport. 46 % of Spanish consumers are excited by the idea of fragrances that enhance the efforts they put in when exercising. 53 % of Italian consumers indicate that body care products, which increase and prolong the effects of sporting activity would appeal to them. And amongst French consumers, 36 % show an interest in sports clothing which gives off skin care products or fragrances in response to changes in body temperature.

As Mintel indicate, several brands and manufacturers also recognise the ‘active beauty’ trend. According to the market researchers, they will, in future, be investing more in innovative products, which cater for the needs of consumers who take part in active pursuits. The experts assume that the developments will lead to products that maintain their effectiveness in extreme conditions and protect hair and skin both from dirt and from UV and infrared light. The market researchers are also predicting care products that react to body temperature, sports apparel that measures the temperature and levels of hydration of the skin and then sends data about ideal care requirements to a smartphone app, or via a DNS-based analytic system, to create a personalised sports and beauty programme.

For brands and manufacturers, who would like to take advantage of the ‘active beauty’ trend, it is important – so say Mintel – that information about the effects of the products makes clear why and how these products are different from the ones in the normal portfolio. With protective formulae and practical packaging, it should also be possible to meet the wishes of sophisticated consumers for functional, multitasking products.

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May 152017 Gossip
 

barba-baffi

I consumi maschili nel settore beauty, cresciuti esponenzialmente nell’ultimo periodo, oggi pesano sul 30% del fatturato complessivo annuo.

Uno de canali di maggiore diffusione dell’estetica maschile è il settore “barber”.

Dal dettaglio dandy all’eccesso hipster, i cosmetici dedicati a barba e baffi hanno occupato una larga fetta dei consumi maschili con una spesa di 163 milioni tra saponi e prodotti per la barba e 350 milioni per profumi e fragranze (+ 2,7 % rispetto all’anno precedente).

Le aziende propongono shampoo e balsami per barba, gel di definizione, balsami e butter ammorbidenti.

La barba, curata e ben definita, è il nuovo indicatore di status per un uomo che si prende sempre più cura di sé.

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May 122017 Gossip
 

export-francia

The cosmetics industry remains a major pillar of French foreign trade.

An article on Premium Beauty News explains that in 2016, the trade surplus in the cosmetics sector reached 9.2 billion euros, ranking cosmetics as the second most performant sector after the aeronautics.
“The French cosmetics industry continues to grow its international reputation by combining its strong assets, including innovation a reputation of high-quality,” says Patrick O’Quin, President of the French Federation of Beauty Enterprises (FEBEA).

However, French exports score very differently from one geographical area to the other. Dynamism in North America and Asia has offset the slowdown in other areas.

While Germany, the United Kingdom, Spain and Italy remain among the top 5 countries where France exports the most, the total amount of exports in these four countries tends to slow down.

French exports to European countries outside the European Union (-3.5%) continue to decline, mostly because of the drop of exports to Russia (-13%), which is linked to the rubble weakness that had a positive impact on local brands but not on foreign imports.

However, sustained growth in North America offset the slowdown in Europe. Exports rose in all the three North American countries: United States (+8.5%), Canada (+4.5%) and Mexico (+4%).

Exports to Asia grew by almost 10% in 2016, including China (+15%), Singapore (+13%), South Korea (+18%) and Japan (+4%). While Asia passed through some difficulties in 2015, last year marked a real recovery throughout the zone. “The growth remains strong in China despite, regulations that are not adapted to the constant innovations in this product categories,” explains the FEBEA. Asia now accounts for 17% of French cosmetics exports.

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May 092017 Gossip
 

numero-uno

GLOBElife.com si riconferma
il PORTALE della moda-capelli  n. 1 al mondo

Tutto ciò che desideri sapere sul settore della moda capelli:

i migliori prodotti e accessori professionali
le più belle riviste
le fiere di settore
le notizie di mercato
le migliori Aziende e i migliori Distributori
e molto altro ancora…

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May 052017 Gossip
 

vogue-2017

I 100 migliori Parrucchieri d’Italia
sono pubblicati su VOGUE ITALIA 
in edicola dal 9 Maggio.

Consegna il BUONO contenuto nella rivista

avrai diritto a un CHECK-UP GRATUITO
nel Salone più vicino a te

e in OMAGGIO
un bellissimo gadget per i tuoi capelli

Che aspetti ? Celebra il mese della Bellezza !

 

I Top Hairstylists 2017:

PIEMONTE
AL – TORTONA – ANGELO GIORDANO – VIA LORENZO PEROSI 8 – 0131 862723
NO – BORGOMANERO – LUIGI BURATTI – VIA CANETO 58 – 0322 841193

LIGURIA
GE – GENOVA – TOP HAIR – VIA MARAGLIANO 36 ROSSO – 010 565628

LOMBARDIA
BG – GRUMELLO DEL MONTE – FRANCESCO STILE – VIA FACHERIS 36 – 035 4420662
BS – ISEO – ENRY’S I PARRUCCHIERI – VIA NINFEA 92 – 030 980022
CO – COMO – DANIELA VACCARO – PIAZZA DEL TRICOLORE 1 – 031 521455
LC – LECCO – CHRISTIAN COLUCCIO ESTETICA E BENESSERE – VIA RISORGIMENTO 44 – 0341 283264
LC – LECCO – CHRISTIAN COLUCCIO STILISTA – VIA TONIO DA BELLEDO 4 – 0341 362328
VA – LONATE POZZOLO – STUDIO LINE – VIA ROMA 4 – 0331 661034
VA – VARESE – NOTTURNO BACKSTAGE – PIAZZA XX SETTEMBRE 1/2 – 0332 830866

VENETO
TV – MONTEBELLUNA – ANTONELLA PARRUCCHIERI – VIA CASTELLANA 23 – 0423 23322
VE – MIRA – GRIFF PARRUCCHIERI ESTETICA – VIA DANTE ALIGHIERI 16 – 041 423025
VE – SAN DONA’ DI PIAVE – SALONE ALESSANDRA – VIA CALNOVA 10 – 0421 41238

EMILIA ROMAGNA
BO – BOLOGNA – ALBERT EQUIPE – GALLERIA RENO 3 ANG. VIA MARCONI 51 – 051 239147
BO – BOLOGNA – ROCCO PARRUCCHIERI – VIA IRNERIO 13 – 051 247401
FE – FERRARA – YUFORIA HAIRSTYLIST – VIA VENEZIANI 63 – 0532 93666
MO – MARANO S. PANARO – L’ANGOLO LA PARRUCCHIERIA 12 – VIA ZENZANO 12 – 059 793382
MO – MODENA – IMMAGINE BY CARLA BERGAMASCHI – VIA LIVIZZANI 9 – 059 218900
PC – FIORENZUOLA D’ARDA – GIOVANNI HAIR FASHION – VIA ROMA 24 – 0523 983190
PR – PARMA – ROBERTO GOZZI PARRUCCHIERI – VIA COCCONCELLI 1 – 0521 386605
RE – CASTELLARANO – AVANT GARDE PARRUCCHIERI – VIA RADICI NORD 56 – 0536 850509

TOSCANA
AR – AREZZO – ATELIER EGIDIO BORRI AREZZO – VIA A. DAL BORRO 38/A – 0575 370470
AR – MONTEVARCHI – ATELIER EGIDIO BORRI – VIA G. LEOPARDI 31/E – 055 900200
AR – SAN GIOVANNI VALDARNO – SABRINA by EGIDIO – VIA MONTEGRAPPA 35 – 055 940044
AR – SANSEPOLCRO – GOCCE MODA CAPELLI – VIA CAMPO SPORTIVO 20 – 0575 740816
FI – FIRENZE – MARA by EGIDIO – VIA SAN MARINO 11 R – 055 6531951

UMBRIA
PG – PERUGIA (SAN SISTO) – MARCO & MARCO by EGIDIO – VIA DONIZETTI 91/L – 075 5280066

MARCHE
AN – SENIGALLIA – DANILO PERLINI – VIA DEI GAROFANI 2 – 071 7920466
FM – FERMO – HAIRDRESSERSANDBEAUTY – VIALE TRIESTE 43 – 3467140550

ABRUZZO
TE – ALBA ADRIATICA – EDDY PARRUCCHIERI – VIA DUCA degli ABRUZZI, 28 – 0861 751969

LAZIO
FR – ANAGNI – VALERIO HAIRSTYLE – VIA CASILINA KM 62,700 – 0775 769136
RM – ROMA – ACCONCIATURE PIETRO GALANTE – VIA A. TEBALDI 42/C – 06 35501771
RM – ROMA – LE TESTE AD ARTE – VIA LUCIANO ZUCCOLI 32 – 06 87135162

CAMPANIA
AV – ARIANO IRPINO – JOSE’ SAMELE MAESTRO D’ARTE – VIA TORANA 1 (1° P) – 0825 824962
BN – BENEVENTO – ANGELO ISCARO – VIA DELLE PUGLIE 28 – 0824 47960
CE – CASERTA – GIOVANSANTE HAIR – VIA F. PAGANO 3 – 0823 325352
NA – TORRE DEL GRECO – PARRUCCHIERI GALANTUOMO – VIA NAZIONALE 991 – 081 8473756

PUGLIA
TA – TARANTO – ANGELO LABRIOLA ART DELUXE SPA – VIA DUCA D.ABRUZZI 19 – 099 4714303

CALABRIA
CS – COSENZA – HAIR CLUB – VIA MANCINI 22 – 0984 780076
CS – COSENZA – ORRICO STYLE – VIA PANEBIANCO 546 – 0984 35137
CZ – LAMEZIA TERME – PARRUCCHIERE PINO – VIA XX SETTEMBRE 11 – 0968 26123
CZ – LAMEZIA TERME – PINO CORTESE – VIA ALDO MORO 40/E – 0968 27708

SICILIA
PA – PALERMO – GP PARRUCCHIERI – VIA DANTE 28 – 091 321759
PA – PALERMO – PIERRE – VIA CERDA 11 – 091 6127025
PA – PALERMO – PINO CIACIA PARRUCCHIERI – VIA UDITORE 4/H – 091 406561
PA – TRAPPETO – BADAGLIALACQUA PARRUCCHIERI – VIA G. ROSSINI 53 – 091 8788983

SARDEGNA
CA – CAGLIARI – TONI HAIR STYLE – VIA MARCHE 18 – 070 491393

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