GOSSIP ❤️ NEWS
Hairstylists

Hair: Pastels Artistic Team
Photography: Sandra Chidiac
Make Up: Denny Clements and Liberty Gee  
Styling: Agnieszka Kocznur

 FUTURE 54 captures fleeting moments of pure joy and abandon. 

A second of exhilaration gone forever as the music shifts and changes. 

A timeless dancefloor where retro nostalgia and our futuristic world meet and merge. 

Disco was an escape from reality in the 70’s. From a world dealing with war, gay liberation and women’s rights. In FUTURE 54 there is a new escape. From a world where every movement is recorded and tracked, people no longer look eye to eye and reality and virtual is blurred. 

The disco styling is universally recognisable and could be back on the dancefloor at Studio 54, but it highlights the essence and influence of digital culture. It’s disco for a distant generation. There is a longing for the simplicity yet excess and abandon of the past. with an emphasis on juxtaposed metallics, sparkling textures, shimmering movement and sharp lines. 

This is a celebration – everyone is equal and free on the dancefloor.

Hair: Sam James 
Photography: Andrew O’Toole
Make Up: Janice Wu  
Styling: Catherine V styling 

What the Team had to say…

                                                         Elle Foreman 

‘ In a world often bound by rigid stereotypes, ‘THEM’ challenges conventional norms. We wanted to embrace fluidity, and this photoshoot celebrates the beauty of individuality in all of its forms.

Coming away from the traditional idea of beauty, ‘THEM’ celebrates individuals who challenge conformity, whose hair becomes a canvas for self-expression and empowerment. From gender-fluid styles to unconventional textures, each image tells a story of expression and authenticity.

By breaking the stereotypes, ‘THEM’ empowers individuals to embrace their true selves, regardless of societal expectations. It encourages us to celebrate the uniqueness of each person’s journey and to appreciate the beauty of the individual.’

                                                          Ilaria Bellemo

What if beauty had no gender?
In a society that often categorizes and labels, this photoshoot stands as a powerful reminder that the most beautiful things in life are often found in the spaces between, where gender is not confined to binaries but instead is celebrated as a spectrum of beautiful expressions. With this photoshoot, we wanted to break stereotypes and embrace the fluidity of identity.

Through a series of stunning photographs, “androgynous beauty” becomes a symbol of resistance against conformity, and we wanted to inspire others to embrace their true selves without fear or judgment.

                                                 Harry Andreou

‘THEM’ marks our first collection as a team, centred on fluidity within shapes and ignoring gender stereotypes. What excites me most about this collection is that we’ve captured the essence of each model in the shoot. Whether street-cast or agency, each model has their own unique style, and although we were guided by a concept, it’s the models who brought their own energy to the shoot.’

                                                   Stephen Campbell 

‘THEM’ is a collection that celebrates identity, disregarding gender, and instead explores the individuality of each model. In the salon, we are seeing hairstyles become fluid amongst wearers, showing no specific need for gender-specific attributes. We wanted to showcase this through our collection, showing the real diversity and change we are seeing amongst our commercial clients.

                                                         Summarised  

‘THEM’ is a collection that celebrates identity, disregarding gender, and instead explores the individuality of each model. In the salon, we are seeing hairstyles become fluid among wearers, showing no specific need for gender-specific attributes. We wanted to showcase this through our collection, demonstrating the real diversity and change we are seeing among our commercial clients.

Hair: F.A.M.E Team 
Photography: Jack Eames 
Make Up: Maddie Austin