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Hairstylists

MakeUp in NewYork
9 & 10 September 2015
Penn Plaza Pavilion

New York Penn Station

During the whole afternoon of next September 9, the conference room of MakeUp in NewYork will be in the colors of Italy. It is only natural when you know what the entire make-up sector owes to the industry of this country. An appointment, which should on no account be missed.
Economically, according to the Beauty Report recently produced by Cosmetica Italia, the value of the production of the Italian cosmetics industry, is of 9.352 million euros, and has registered in 2014 an increase of 0.8% over the previous year, despite the uncertainties of the internal market.
The total turnover of the Italian industry is close to 14 billion euros, with a recovery trend in 2014 of more than 2 percent, confirmed by forecasts for the year 2015, which is expected to close with a positive rate close to 3%. To note that in 2014 the United States was the number one destination of Italian cosmetics after France, Germany and the United Kingdom, with a +16% growth rate for a value equal to 249 million euros.

A dynamic industrial fabric
Reflecting the Italian industry in general, the sector dedicated to the production of make-up formulations or to full service is made up of family-owned SMEs. Many of them are located in the region of Crema about 40 miles south of Milan.
In the cosmetic field and more particularly in formulation, the Italian industry is recognized worldwide for both its innovative capacity and level of service, all of which allowed the cosmetic industry “Made in Italy” to make a name for itself on both traditional markets and emerging markets.
Most of these companies are located in an area between Crema and Cremona
Fashion has a great influence on the Italian market. And new fashion trends, the importance of colors, have changed the way people buy and have also brought changes in the distribution of products. All these topics will be addressed during this afternoon of conferences.

Special “Made in Italy” conference
2:00pm – 4:00 pm: The Italian economy of Beauty… State of play! Milan and its region at the heart of the make-up dynamics.

Save the date for Sunday 15th & Monday 16th November 2015 – Ssh! Australia is back in all it’s enchanting glory and maintaining the underground vibe that intrigued so many.

Once again led by the indomitable trio of Emiliano Vitale, Benni Tognini and Robert Lobetta, in 2015 the event brings together an extraordinary array of creatives from Australia, the UK, Scotland, Spain and the US – identities who are synonymous with influencing innovation, creative design and direction, and pure wizardry in the art of hair.

Ssh! Australia 2015 is proud to introduce:

• Jason and India Miller – Charlie Miller – Scotland
• Dover Palmer & Faye Turner – Mazella & Palmer – London
• X-Presion – Spain
• Caterina Di Biase – Heading Out Hair & Beauty – Australia
• Brad Ngata – Brad Ngata Hair Design – Australia
• Robert Lobetta – U.S.A.
• Benni & Jules Tognini – Tognini’s – Australia
• Emiliano Vitale & Lisa Muscat-Vitale – é SALON – Australia

Says Emiliano, “We amplified education on a neutral platform by presenting a collective of incomparable creatives and in 2015 we are excited to be giving our industry something different again with international teams we believe will truly impact our industry with their other-worldly ingenuity and originality; there’s definitely something for everyone!”