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Sep 072015 Gossip

MakeUp in NewYork

MakeUp in NewYork 9 & 10 September 2015
Penn Plaza Pavilion
New York Penn Station

During the whole afternoon of next September 9, the conference room of MakeUp in NewYork will be in the colors of Italy. It is only natural when you know what the entire make-up sector owes to the industry of this country. An appointment, which should on no account be missed. Economically, according to the Beauty Report recently produced by Cosmetica Italia, the value of the production of the Italian cosmetics industry, is of 9.352 million euros, and has registered in 2014 an increase of 0.8% over the previous year, despite the uncertainties of the internal market. The total turnover of the Italian industry is close to 14 billion euros, with a recovery trend in 2014 of more than 2 percent, confirmed by forecasts for the year 2015, which is expected to close with a positive rate close to 3%. To note that in 2014 the United States was the number one destination of Italian cosmetics after France, Germany and the United Kingdom, with a +16% growth rate for a value equal to 249 million euros.

A dynamic industrial fabric
Reflecting the Italian industry in general, the sector dedicated to the production of make-up formulations or to full service is made up of family-owned SMEs. Many of them are located in the region of Crema about 40 miles south of Milan. In the cosmetic field and more particularly in formulation, the Italian industry is recognized worldwide for both its innovative capacity and level of service, all of which allowed the cosmetic industry “Made in Italy” to make a name for itself on both traditional markets and emerging markets. Most of these companies are located in an area between Crema and Cremona Fashion has a great influence on the Italian market. And new fashion trends, the importance of colors, have changed the way people buy and have also brought changes in the distribution of products. All these topics will be addressed during this afternoon of conferences.

Special “Made in Italy” conference
2:00pm – 4:00 pm: The Italian economy of Beauty… State of play! Milan and its region at the heart of the make-up dynamics.

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