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Hairstylists

AHAVA – PHYSIA – PUREOLOGY – NAPURA
KERATIN COMPLEX by COPPOLA USA – VILLA LODOLA

Sono le marche che stanno erodendo il mercato del “naturale” ad AVEDA. In Italia, in particolare, AVEDA sta perdendo la sua storica leadership non riuscendo a controllare né con l’innovazione, né col commerciale le nuove proposte delle marche emergenti.
È colpa della politica commerciale del MARCHIO oppure dei suoi Responsabili?

ROMANTICA COLLECTION

Romantica fuses rock sensibilities with eternal English dandy. Its pistols at dawn in the early morning mist. It’s lace and ruffles creating an antique but totally modern image. The technique is working strict sectioning panels that are cut individually in distinct disconnection that creates the possibilities to dress and style the hair in many alternative ways. The colour is strong but faded creating the same antique feeling of the clothes and is achieved by working hand in hand with the cut shape to emphasise and decorate the total look.

Hair by: Mahogany International Academy; Darren Newton, Richard Thompson, Simon Pinto and Laura Forde
Colour by: Vivica Davies and Tai Walker
Photographer: Richie Crossley
Makeup: Jo Frost (stills) James Anda (DVD)
Clothes Stylist: Andrew Clancy
Clothes Designers: Francesca Kearns, Charlotte Woodley and Timo Weiland

Shot using ALFAPARF MILANO colour and S4U styling products by Mahogany/Alfaparf.

SELENE BY SEUNG KI BAEK
RUSH LONDON – UK

Thirty year old Seung Ki Baek is Company Consultant for Rush London and has worked with the Rush group for three years. He has already wowed us with his creative and quirky styles, finalising for the 2008 British Hairdressing Awards. His interest in history combined with a real love for fashion, merges to give amazing technical and stylish hair.

Photographer : DOEK Y. NAM
Make-up : SO-JUNG KWON
Clothes and styling : BAI YUE-YUE

INSPIRATION:
The collection was inspired by merging historical Greek Mythology with current fashion trends. The stylist wanted to fuse the two and create a modern day Greek goddess. The shapes produced by the hair and clothes are important and they capture a strong and beautiful image. The styling and geometric shapes created by the mixture of old and new are attractive to the eye and has guided the stylist to produce a powerful result.

SPRAY FIJADOR DE MAQUILLAJE

RBB, propietaria de la marca SARA SIMAR, revoluciona el Otoño e Invierno presentando su nuevo SPRAY FIJADOR DE MAQUILLAJE, efecto bruma refrescante. La atractiva novedad incorpora, entre sus ingredientes, extracto de rosas, extracto de hamamelis, agente humectante y polisacárido filmógeno. Además, RBB, durante el período de lanzamiento del nuevo producto, de Septiembre a Diciembre de 2.009, incorpora un probador gratis en cada expositor de 10 unidades.

M. Bergreen, altro direttore nuovo in Schwarzkopf Professional. Dopo le ultime esperienze con Hans Jyrgen Schack, Rudolf Meicht, Borjia Klett, Pasquale Barillà, A. Tadini, come si muoverà quest’azienda?
I presupposti non sono certo esaltanti, anche perché in 5 anni si sono succeduti 6 direttori e tutti hanno solo perso mercato… il già poco che avevano.
Auguri Bergreen (Le consigliamo però, anche se è sicuramente molto impegnato, di non fissare gli appuntamenti dando un’attesa di 2 mesi ed oltre… non è un buon inizio!)

COMUNICAZIONE AGLI OPERATORI SULL’ANDAMENTO DEL BILANCIO DE L’ORÉAL

In netto miglioramento i marchi del lusso (Lancome) e del Make-up (Maybelline). Gli analisti delle banche Merrill Lync ed UBS prevedono una crescita del fatturato anche per il 2010 a scapito di una percentuale inferiore di utile che anche nei primi sei mesi dell’anno in corso è diminuito dell’8,3%. Il fatturato sarà sostenuto da nuovi lanci legati a “invenzioni innovative”. Jean-Paul Agon, Chief Executive Officer de L’Oréal, riferisce in conferenza stampa la volontà dell’azienda di valutare nuove acquisizioni.

CATWALK COLLECTION

Hair by Darren Newton and Laura Forde – Mahogany Academy
Photography by Andrew Ogilvy
Make Up by Saffron Powell
Clothes Styling by Andrew Ogilvy and Darren Newton

” LA FORME” Collection

CREDITS
Hair: Layla MacArthur and Dean Jones – Paterson Hairdressing – UK
Photography: Jonathan West
Inspiration: We wanted to create a collection of strong, feminine shapes that was inspired the drive and focus of dancers. Brining in movement and flexibility to the shapes gave an extra dimension to the collection.