Salon Look Madrid concludes its twenty-third edition,
surpassing all predictions.
- A total of 29,600 professionals attended Salón Look during the weekend of the twenty-third edition.
- This event demonstrated the need and importance of a great annual event dedicated to integral aesthetics and hairdressing, capable of bringing together the entire sector, and tangibly generating profit from the investment of brands, companies and professionals, without territorial fragmentation, with an international mission, and that lends the sector the social recognition it deserves.
- The fair has demonstrated the need to come together once more to create synergies among its own experts.
Madrid, October 27, 2021. Salón Look, the International Image and Integral Aesthetics Show, has concluded with positive data that exceed expectations and reflect the growth trend the sector is undergoing.
Important news was announced in the three days of the fair, such as the presentation of the Urbiola Look Education Tour in collaboration with Salón Look, the worldwide launch of the training platform The Hair MBA and the announcement of the Honorary Award in Hairdressing for Luís Llongueras at the Salón Look 2022 Awards, to be held in the spring.
The fair was attended by national professionals as well as students from schools in training, along with foreign professionals, mostly from Portugal, Italy, Colombia and Chile, who generated an extra value in the return of Salón Look, accompanying the event in its internationalization.
As part of Salón Look, a novelty was presented that will bring together all professionals in this sector: the Look Community. This is an interactive and digital space to attend events in order to learn about the latest trends in the sector, carry out quality networking, develop new and more innovative business models or collaborate and connect with leading professionals in the sector, as well as receive training on technology, innovation and management in order to face the challenges of the sector in the world to come.
The management of the fair positively evaluated the numbers and more than anything else, the sensations that Salón Look created.
On Monday, October 25, as the culmination of Salon Look 2021, the fair concluded with the Spanish Hairdressing Awards Club Figaro, sponsored by Revlon Professional. This twelfth edition, held in the “Runway Space” of IFEMA MADRID, had the opportunity to award Brian Sanchis, from Salones CV by Carlos Valient, with Revelation Hairdresser; Belén Naranjo, from Peluqería Jose Urrutia, with Commercial Women’s Collection; Siëro with Men’s Commercial Collection; Manuel Mon, from Manuel Mon Estilistas, with Avant-Garde Collection; Danny Pato with International Collection; Rafael Bueno with Spanish Hairdresser of the Year and Paula Alonso, from Blue By Raquel Saiz Salon, with the Runway Award.