GOSSIP ❤️ NEWS
Hairstylists

Our main theme is ethereal/dreamy, each model looking angelic and dressed in soft white with floaty diffused hair and powdered faces.
A feeling of being brand new.  

Hair: Project Scotland Team
Photography: Richard Miles
Stylist: Sarah Murphy

Hair: Tracey Ann Smith

Hair: Vivienne Mackinder
Photography: Roberto Ligresti
Makeup: David Maderich

A hair collection born from true teamwork, celebrating the power of collaboration, fashion, and shared creativity. Inspired by the iconic 90s campaigns- think CK One minimalism, attitude, and clean lines- this collection brings together a passionate collective of creatives to craft something bold, seamless, and modern.

Showcasing beautifully constructed hair, UNITY highlights how individual talents merge to create a single, powerful aesthetic. It’s a visual story of connection, authenticity, and the magic that happens when a team works as one.

Hair: Project Scotland 2025
Photography: Lee Howell
Makeup: Victoria Buckley
Stylist: Ian Todd

‘Tribe’ is an exploration of silhouettes, textures, and definitions. This collection transports you to a dystopian future, capturing the essence of apocalyptic femininity with an androgynous touch. A cocktail of irregular textures and lengths, silhouettes and deliberately disconnected, choppy cuts are infused with muted, subtle tones to create a dominant, striking finish. ‘Tribe’ captivates with every look luring you in further.

Known for their unique style and influencing trends in cutting, colour and styling, this artistic team has creative development at the heart of their philosophy. Their team is the powerhouse behind their success – multi-disciplined and award-winning creatives that continually motivate and inspire. Never afraid to take the risks the team fuse classic and contemporary techniques with a blend of street fashion and haute couture.

Hair: Rush artistic team
Photography: Jack Eames
Makeup: Lans Nguyen-Grealis
Stylist: Robert Morrison

“I wanted to celebrate confidence from a woman’s perspective.

I imagined each model as the distilled qualities of female empowerment, ambassadors of an elemental and commanding feminine Presence. This collection is called Parousia (the Greek word for Presence). Each look was used as a focal point to display core hairdressing techniques, to emphasise the strength of skill and how it is embodied by the models.”

Efi Davies British Hairdresser of the Year  

Hair: Efi Davies
Photography: David Mannah
Makeup: Lan Nguyen-Grealis
Stylist: Borna Prikaski

The beauty of this style is its deceptive simplicity. This is not “just” a haircut.  It’s a square-layered shape with geo angles cut around the face accenting cheek bones and jaw line with a bold fringe that makes it instantly modern. 

What makes this cut truly special is its versatility. When hair is pulled into a ponytail, the face-framing pieces remain to give a short hair cut look highlighting the cheekbones and defining the jawline. It’s structured yet wearable. Fashion-forward yet easy. Powerful, without trying too hard. It’s geometry with attitude.

Hair: Vivienne Mackinder
Photography: Roberto Ligresti
Makeup: David Maderich

“This collection is a true collaboration of skills, personalities and artists of the Smartest73 Artistic Team and photographer Jamie Blanshard. The vision, born from the concept of Japanese street culture fused with manga influences, was a collective decision to explore. We all share a passion and fascination for the history behind this culture, so all relished the opportunity to create our interpretation of it. Originally shot in colour, our Synergy collection was changed to black and white to give a darker, moodier atmosphere. Contrasting darks to ultra lights enhance the strong undone textures of big, soft curls, brushed out dishevelled waves to the clean, blunt lines and smooth shine.

Steven Smart

Hair: Smartest 73 Artistic Team
Photography: Jamie Blanshard
Makeup: Debra Smart
Stylist: Ginder Ninja

“We were inspired by the rise of modern Japanese fashion and its influence on future trends.
This collection channels a youthful street sensibility. a fusion of dynamic style, bold statements and unapologetic self-expression. Celebrating individuality, personality and creative freedom, each look explores a spectrum of textures, vivid colours and sculpted shapes.”

Debra Smart and Jo Lomax

Hair: Debra Smart and Jo Lomax
Photography: Jamie Blanshard
Makeup: Debra Smart
Stylist: Ginder Ninja

“This collection is my reflection of the strong, vivid colour predominately illustrated in the Japanese comic genre. The vision for this collection was born from the concept of Japanese street culture fused with manga influences. Creatively it was a fascinating concept to explore as the history behind this culture is so intrinsically reliant on colour in all its forms but especially the bold! I relished the opportunity to express my creativity with my interpretation of such an exciting and diverse subject.
From melted, blurry pastels to the strong, bold vivid shades. the variation and breadth of the palette really exaggerates and perfectly complements the undone textures of big, soft curls, brushed out dishevelled waves to the clean, blunt lines and smooth, glossy shine.”

Steven Smart

Hair: Steven Smart
Photography: Jamie Blanshard
Makeup: Debra Smart
Stylist: Ginder Ninja