This collection is born from the feminine pulse that lives within every woman who is unafraid to show herself as she truly is. Joel Ibáñez Maturana created “K.E.M.E.” as a tribute to the women who have shaped his life—those who taught him that true beauty lies not in following rules, but in breaking them with elegance and conviction.
“Each of them taught me a different form of strength. Karina, with her unbreakable spirit; Emma, with her luminous serenity; Michelle, with her overwhelming energy; and Elisabeth, with her freshness and freedom. They are my roots, my mirror, my inspiration.” — Joel Ibáñez Maturana
The shapes, volumes, and textures of this collection translate that feminine essence that flows between tenderness and determination. Cuts that defy the predictable, colors that evoke power and confidence. A proposal designed for the modern executive woman—one who leads with authenticity, who needs no permission to shine, who looks in the mirror and recognizes in her reflection her entire story.
This collection is born from the feminine pulse that lives within every woman who is unafraid to show herself as she truly is. Joel Ibáñez Maturana created “K.E.M.E.” as a tribute to the women who have shaped his life—those who taught him that true beauty lies not in following rules, but in breaking them with elegance and conviction.
“Each of them taught me a different form of strength. Karina, with her unbreakable spirit; Emma, with her luminous serenity; Michelle, with her overwhelming energy; and Elisabeth, with her freshness and freedom. They are my roots, my mirror, my inspiration.” — Joel Ibáñez Maturana
The shapes, volumes, and textures of this collection translate that feminine essence that flows between tenderness and determination. Cuts that defy the predictable, colors that evoke power and confidence. A proposal designed for the modern executive woman—one who leads with authenticity, who needs no permission to shine, who looks in the mirror and recognizes in her reflection her entire story.
Hair: Joel Ibáñez Maturana
Photography: David Arnal
Makeup: Anna Ruiz
Stylist: Joel Ibáñez Maturana
