Welcome to the “Echoes of Renewal” press kit. This collection, crafted by the renowned artist Roch Lemay, explores the themes of transformation and rebirth through a vivid palette and innovative designs. Within this press kit, you will find detailed information about the collection, including its inspiration, the creative team involved, and high-quality visuals that capture the essence of each piece. We hope this press kit provides you with all the necessary insights and materials to share the story of “Echoes of Renewal” with your audience.

Montreal’s master colourist, Roch Lemay, unveils Echoes of Renewal, a bold triptych of twin archetypes that channel vitality, mystery, and light through the language of hair colour. With over 35 years of industry leadership and a legacy of innovation, Lemay’s latest collection transforms colour into kinetic emotion—each hue a living wavelength of personality and power.

“I wanted each twin to be more than a look,” says Lemay. “They’re living frequencies—energy, emotion, and transformation expressions.”

Hair: Roch Lemay
Photography: John Rawson
Make Up: Ekatrina Ulynoff
Styling: Anna Pacitto & Daniel Benoit