The Creative Vision Behind – LINES OF VISION
Lines of Vision is a sculptural, architectural hair collection inspired by two
iconic buildings by Zaha Hadid – the Heydar Aliyev Center in Baku, with its
soft, flowing curves and organic movement, and the Guangzhou Opera House
in China, defined by its sharp geometry and bold, structured lines. I’ve long
admired Hadid’s work for its ability to turn architecture into emotion –
combining radical form with minimalist strength.
This collection captures that contrast: fluid softness versus graphic tension,
expansion versus compression, movement versus stillness. Each look is
designed as a visual composition – shaped by light, contour, balance and
rhythm. While each structure stands on its own, they all live within one
architectural language.
Even when working with wigs and hairpieces, I focused on preserving the
materiality and integrity of hair – sculpting it by hand, not masking it. My goal
was to show that simplicity and precision can hold just as much visual power as
complexity.
Lines of Vision is where minimalism meets momentum – a study of contrast,
reflection and crafted silence.
I’m honoured to share this collection with you.
With kind regards and best wishes,
Bona Joerg
Hair: Bona Joerg
Photography: Jamie Blanshard
Make Up: Katie Moore
Styling: Ellen Spiller
