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Mar 262024 Gossip

Hair that’s soft, authentic and beautifully wearable is a key pillar of the Authentic Beauty Concept brand, and something we strive to bring to life in our imagery. Creating the opportunity for our salon network to get on set and be a part of our story is something we also love to do and we are beyond proud of everyone involved in creating this gorgeous collection. Creatively led by brand ambassador Joseph Ferraro, this incredible team of experienced stylists worked together to produce a concise collection of looks that ooze lived-in luxury while still reflecting our key brand values.

Authentic Beauty Concept ❤️ Soft Luxe

Hair: Matt Surplice, Kirby Blyth, Danielle Woollen, Kelly Vowles, Ryan Nicoletti-Dowd
Ph: Chris Bulezuik
Make-up: Maddie Austin
Stylist: Lewis Cameron

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@Authentic Beauty Concept @Soft Luxe @UK

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