JOICO Senior Creative Artist and member of the JOICO European Design Team, has created a trio of looks on one model that are wearable, adaptable and most of all show just how alluring and fashion-forward short hair can be. Missing working in the studio and a little tired of continually looking at long hair, David selected his model along with a hand-picked team of experts and set about creating looks that were consumer driven – edgy but wearable, modern yet commercial and most of all extremely versatile.
To craft the shape, David used a variety of layering techniques to create both volume and texture, making the haircut exceptionally versatile and easy to maintain. The hair colour framed the face with lighter areas around the hairline, created using a freehand technique and then an overall gloss was added for shine.
“I loved being back in the studio again”, said David. “I wanted to work on hair that appealed to the consumer but at the same time also allowed me to create step by step videos showcasing the cutting techniques to my fellow hairdressers.”
Haircut and colour : David Murray JOICO Senior Creative Artist and member of the JOICO European Design Team
Photographer ; Alan Keville
Make Up Artist: @talisman_makeupartist
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