TOM CONNELL is the new Davines Art Director

He will play a leading role in creating photographic collections and training hairstylists, as well as appearing in hair shows across the globe.

ANGELO SEMINARA (ex Art Director for Davines) therefore leaves his position to a great creative.

TOM grew up in the salon owned by his parents who are both hairdressers. He transferred to LONDON to develop his expertise in styling and worked at Trevor Sorbie for the past 10 years and spent four of those years as Trevor Sorbie’s artistic director. Speaking about his creative process Tom said:

“I keep a document with me to write down things that catch my attention: an haircut, a piece of forniture, a film clip. Once a month, I read it and see a connection between all the elements and I develop all of my ideas from there.”