A NEW STUDY by Digital Marketing agency
has found 85% of UK consumers prefer
to SHOP IN STORE, despite the
convenience of ONLINE SHOPPING.
The Survey of 1,056 UK adults revelead
the MAJORITY of consumers want to have
the product as soon as they’ve purchased it.
Most of the respondents (94%) started
they research products online first,
which suggest salons should have
an OMNI-CHANNEL RETAIL PLAN.