The I Am hair collection – that’s all your wishes you ever wanted to come true, all the personalities you ever wanted to be, all the emotions you wanted to express and all the words you wanted to say. Express your inner feelings with hair and be who you really want to be – say it with hair, that’s the message from Petra Měchurová through her new I Am hair collection. Petra Měchurová goes in the I Am collection even deeper in her minimalist approach towards hair cuts and complements them with accentuated details. Sharp cuts with single highlights and contrasting colour concept with soft transitions highlight face qualities and often wake up neglected femininity. Yet the hair collection goes hand in hand with the foremost actual trend – short hair.

Collection: I am
Ph: John Rawson
Make-up: Ian Nguyen-Grealis