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Sep 262017 Gossip


This November 5th, SHOW POSITIVO will be back with its 7th edition. This future edition will offer visitors surprises like guest art director Tom Connell and a conference led by the technology evangelist Javier Sirvent. An innovative meeting, unique in the sector, that will take place within the framework of the Look Internacional fair at IFEMA, in Madrid at 16:00 in the 14.1 Pavilion.

Jorge, Marco and José make up X-pressure, the team dedicated to R&D&i in the hairdressing field that continues to revolutionise traditional systems through innovation and disruptive solutions. For yet another year they are organizing Show Positivo, though the theme on this occasion is “#HeadHackers, update your mind”, playing with the ambiguity between the mind and hair, two fields they are masters of. At the upcoming edition, they will surprise the audience by opening up a new universe before their eyes, pushing beyond innovation in hair and hacking the minds of the attendees, allowing them to experience something new in the global hairdressing industry.

SHOW POSITIVO is making history across the sector, bringing together top professionals at previous editions including Lluis Llongueras, Robert Lobetta, Tim Hartley, Ilham Mestour, and Richard Ashforth, with conferences by Emilio Duró and Mario Alonso Puig, among many others. This year will see the event attended by Trevor Sorbie, M.B.E (Member of the British Empire) along with his artistic director Tom Connell, and the technology evangelist Javier Sirvent, a regular contributor of Google and Twitter who will give a presentation on how to prevent technology making your role from becoming obsolete. During its already six editions, it has become an international event of reference on a global scale for professionals in the hairdressing sector who want to learn new innovative techniques. It is an event that brings the latest hairdressing trends to the audience through training and creative activities at the hands of professionals from all over the world.

The most recent edition of SHOW POSITIVO was the star event at the Salón Look International fair, with more than 75,000 potential visitors. The event was a great success for the public and critics alike, with the attendance of more than 900 people and about thirty national and international communication media representatives.

SHOW POSITIVO collaborates with ghd, Periche and Ifema. In addition, this edition adds the collaboration of media from across the industry including Beauty Market, C&C, Magazine, Coiffure Professionelle, GLOBElife, Estetica, Planetlook.com, Tupelu.com, Tocado, Amenity and NEO2.

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