SOUTH KOREA is the third cosmetics market in the Asia Pacific region.
Sales have reached record levels over the past two years.
According to a study by the French Trade Office, face care products, including moisturizers, anti-ageing, brighteners and make-up are currently the most popular products in Korea.
Also according to the study, the total value of the cosmetics market in the Asean region is of €101 bn., South Korea ranking third with 8.2% of sales, behind China (35.6%) and Japan (27.6%).
Hair care and make-up products are key categories in Korea. While, in recent years, nail polishes and lipsticks recorded 15% and 12% growth respectively.