Millennials are the most frequent users of all haircare products, with daily hair care usage higer among male consumers.
Most women use hair care products one to five times per week, with a considerable number of men using hair products daily across markets.
Millennials are out-using all other generational groups on every major product category when it comes to hair care.
In addition to gender, age and regional differences are also significant in usage habits: in Mexico and South Korea around 80% of 15-29 years olds shampoo daily, compared with just 35% of the same age group in the European markets of Italy and France.
Male consumers are keen on daily styling as well as washing.
