Chinese consumers are still keen to spend on beauty in Cina, according to newly released research from Mintel, with the majority of those surveyed stating they spent more on facial skin care in the last year compared to the previous one.
Over half (65%) of consumers say they spent more on facial skin care last year than the year before, including 60% of women. Other related facial beauty markets are doing well too, with 52% of consumers buying more beauty supplements, and 46% buying more colour cosmetics.
Total retail sales of cosmetics in China grew 12,3% to reach RMB 204,9 billion in the 2014-2015. Mintel forecasts that the beauty retailing market will continue strong growth through 2020 to reach RMB 338 billion due, in part, to the right demand for skincare products.
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