This years show was entitled Virtual Circus, where through the use of Pintrest Boards the team lead by International Creative Director, Andy Heasman and International Editorial Director Tina Farey, used the boards to create the larger than life circus characters and transported you into a Virtual Circus. A feast for the senses, where larger than life circus acts were transposed from virtual images to reality. Showcasing their signature cut, colour and editorial styling, the Rush team will took attendees on a journey of creativity and inspiration, captivating and fuelling their imagination.

Performers from the Circus were brought to life including the Acrobat featuring a beautiful colour wheel of hair, the Jester with gravity defying plaits, the monochrome Harlequin, the Kandinsky inspired Artist and the Illusionist, which when she released her balloons her plaits lifted up to reveal a skull crafted onto the back of her hair.