After bidding from several prominent global beauty and hair care companies, Vogue will be sold to Johnson & Johnson for just over $3bn in cash, according to an announcement that company made late last week. The move puts J&J in a better position to compete in the hair care category. “Our Acquisition of Vogue International’s full line of leading advanced hair care products sold in the U.S. and in 38 countries will strenghthen our global presence in this important category”, affirms Jorge Mesquita, worldwide chairman, consumer at Johnson & Johnson, in the company’s media release about the deal.
