Bangkok, Thailand – Beyond Beauty ASEAN-Bangkok (“BBAB”) announces that it has been approved by UFI, the Global Association of the Exhibition Industry. In addition, BBAB is honored to have been selected as the only ‘ASEAN Rising Trade Show’ in the Healthcare and Wellness industry, by the Thailand Convention & Exhibition Bureau (TCEB). BBAB, held annually, is ASEAN’s only truly regional event for the beauty industry. Entering its third year, BBAB has moved at a rapid developmental pace since its first edition and has become the region’s most successful international trade platform.
To gain UFI approval, BBAB underwent a thorough audit by Searcher Co. Ltd. As part of the audit, BBAB’s attendance figures and other exhibition-related data were all expansively reviewed and verified.
UFI approval is much sought after in the exhibition industry, as this credential incites trust by giving credibility to data recorded by event organizers. Besides verifying hard facts such as total net exhibition space, number of domestic and international exhibitors, as well as number of visitors, UFI approval is a quality guarantee of the exhibition’s reputation and service quality.
BBAB is the only beauty trade exhibition in ASEAN to have attained this accolade.