The concept of repair, which is on the rise in the world of skincare, is increasingly more present in haircare as well. The objective is to help the hair to recover from the damages that it is subject to, with the application of colour, the use of heat styling appliances, like hair dryers and straighteners, or a lack of care when in the sun. That is why formulas are sought out that work from within the hair fibre, reconstructing it from within, so that it has a good appearance on the outside.
This new focus in haircare is linked with a greater level of personalisation of professional treatments, which adapt to the specific needs of each client. To achieve this, different products are combined, like masks, serums and shampoos, which aim to solve several problems at the same time as part of a hairdressing service.
In terms of the trends, waves are once again back in every shape and form: big, small, tousled, wet…. Helped with the appearance of easy-to-use appliances – like curling irons or tongs of different sizes-, which allow all types of effects to be achieved.
Haircuts favour more extreme looks: long hair styles, full of volume, or short, irregular, daring cuts with big fringes.
As far as colours go, the “Bronder” look is new, meaning brown hair with reddish highlights and inundated with choppy layers that give movement. The other aspect experiencing prominence at the moment is platinum blondes, close to white and very light shades.
Highlights now extend to dark shades of hair, thanks to combinations of different tones that give contrasts. Intense and striking colours for streaks are also increasingly popular, like pink, aquamarine, blue or lavender, which are applied from the mid-length to the ends.
Barbering is a sector experiencing a clear growth at the moment, thanks to the appearance of specialised centres offering men services that restore traditional treatments and services, like shaving using a barber blade and facial massage.
The return of beards has played a vital role in this development. According to Kantar Worldpanel, in 2014 3.3 million Spanish men let beards grow, a figure that indicates a rise of 5.3% compared with two years ago. The most common style is a stubble with a few days’ growth, although the style that is becoming increasingly popular is the so-called “hipster”, which is longer and thicker.