The eighteenth edition of the trade show, organised by IFEMA, will take place from 24 to 26 October at Feria de Madrid. It will be held from Saturday to Monday, rather than Friday to Sunday as it was previously, in order to make it easier for professionals to visit and participate. Excellent progress is being made in the marketing of floorspace for this eighteenth edition, which has been signed up to by new companies and with new content that affirm the exhibition’s importance as the largest event dedicated to professional beauty in the Spanish-speaking world, and the ideal venue to find out the latest trends and innovations from the sectors of Beauty, Hairdressing, Cosmetics, Make-up and Nails.
A diverse range of Beauty and Hairdressing activities. With four months to go, the exhibition has already finalised its programme of parallel activities, accommodating important meetings between professionals in the sector. Some highlights include the International Beauty Conference and Massages of the World, in terms of the beauty sector, and various Hairdressing shows and demonstrations as part of the Hair Look fashion show; Effervescene by Mikel Luzea; Show Positivo by the X-presion group; the Fígaro Creative Spanish Hairdressing Awards, and the Omat Gala. Completing the programme are activities such as Look Academy with theoretical and practical training in both beauty and hairdressing; the Hair Look Focus stage; the Speakers Corner; the Innovation Gallery, and the Salón Look Awards, which recognise the work of professionals and companies in the beauty sector.
