Inspiration: Youth is a mode. It’s an attitude. It’s engaged with newness. Experimental, changeable, rebellious and free, this collection celebrates distinctiveness.

Taking a ‘straight up’ photographic style as its theme, each cut and colour is designed as a bespoke creation and are as distinct as the wearers are eclectic. Each look is cut with precision using the Sassoon house codes, then subverted by finishing the hair in a looser fashion, almost as if the wearers had dressed it themselves.

Says Mark “I wanted to show how our proprietary methods can be absolutely tailored to the person to express their personality. I included the iconic flying hair imagery inspired by Richard Avedon, so that the cuts could be truly shown in motion. Of course I have a geometric approach to cutting, but the point is that the end result doesn’t have to be geometric. “Its the smallest details that create uniqueness.”

Hair: Mark Hayes @ Sassoon – UK
Collection: BHA collection – Youth Mode
Ph: Daniel McCourt
Make-up: Daniel Koleric
Styling: Lucie Perrier