It was a case of Stockport meets LA when key members of the head office team from Sexy Hair in the US travelled to the flagship store of Alan Howard to present to educators and sales reps. Making their way from sunny California to Stockport were Sexy Hair’s vice president international sales James Banville, director of corporate communications Sloane Lamartina and education manager Jenifer Pietrzak. The trio offered an insight into how Sexy Hair is perceived in the US, the impact of Marilyn Monroe as the brand’s ambassador and a sneak preview of some of the forthcoming launches in 2015. James told those attending that the plan was for 20% of sales each year to come from new product launches.
