Sales men’s and women’s hair care products both grew by 2% in 2014 in the UK. However, a recent research by Mintel found that while the women’s segment is driven by prestige sales (+6%) and a high innovation rate, the men’s segment is driven by the long hair trend and concerns over hair loss. While the number of hair care products targeted at men has seen a sharp decline in the past year, the men’s hair care market is continuing to grow.
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PARLUX ❤️ Eccellenza italiana, innovazione e crescita sui mercati globali
I NUOVI PRODOTTI PER RESTARE LEADER La d.ssa Elisa Parodi,Direttore Generale Parlux spa dichiara: “Restare leader significa non smettere mai di ascoltare il mercato.I nostri nuovi prodotti nascono sempredall’osservazione quotidiana del lavoro nei...



