China Beauty Expo (CBE), Asia’s leading beauty trade, recently concluded its 20th edition on a high note, reinforcing its status as the definitive exhibition for the market.

Held in Shanghai New International Expo Center from 19 to 21 May 2015, CBE registered a total of 312,000 visits from trade professionals from across the region, which represented a 14% increase compared to 2014.

Exhibitors at this year’s event were pleased with their decision to participate, citing the show’s audience, the focus on doing business, and its level of professionalism as key benefits. In addition, returning exhibitors found the show had grown in stature, not just in terms of attendance but also with the addition of new visitor attractions, such as the WeChat Conference and CBE-Beyond Beauty Trends Conference.

Creating Opportunities and Building Connections.
CBE aims to bridge the gap between suppliers, manufacturers, and distributors, as well as facilitate business and learning opportunities that ultimately inspire new product development.