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Credit: ANAKIN CHAN, USA

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Hair care: Breakthrough Innovations and Emerging Markets

12 May 2015

Hair care

Hair care globally experienced a slight slowdown in 2013, with growth weakening from 5.5% in 2012 to 4.9%, in line with the decelerated pace of growth in the overall beauty industry. However, hair care remained comparatively more robust than skin care and colour cosmetics, which posted even stronger slowdowns. A surge in innovation has helped hair care to better withstand current market challenges.

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