GOSSIP ❤️ NEWS
Hairstylists

Private label brands get creative to land loyal consumers
By Deanna Utroske, 27-Jan-2015

Exclusive personal care brands use multiple strategies to keep consumers repurchasing and coming back for more.

Click here and read the article!

Allilon Education co-founder, Johnny Othona, and Master Stylist and Men’s Hair Specialist, Jonathan Corby, embarked on an educational journey to Holland earlier this month, delivering the brand’s four-day Primary Shapes courses to Dutch hairdressers looking to take their skills to the next level.

The renowned education company, which specialises in producing educational hair shows and seminars and exploring shapes and form in haircutting and colouring techniques, designed the Primary Shapes course to introduce Allilon Education’s basic principles of hairdressing. The course can be taught at any stage of a hairdresser’s career, helping them to understand the foundation of their craft. The intense private tuition consists of demonstrations, lectures and hands-on workshops, which are designed to give the stylist a better understanding in creating beautiful shapes.

Teaching Davines salon owners, educators, academy owners and stylists at a satellite academy, the Primary Shapes course took place from 8-11 February and was attended by eight students. The ratio of one educator to four students allowed for a more comprehensive form of education, a hallmark of the Allilon brand.

From March onwards, key educators from the Allilon Education team will be teaching the secrets of their craft to students in Canada and South Africa, delivering professional hair courses from its 2015 syllabus.

Says Johnny Othona, Director, Allilon Education: “Allilon Education firmly believes in profiling the brand globally to spread the Allilon philosophy far and wide. We love meeting new people and experiencing different cultures and it helps our brand maintain sustainability in the current climate. We learn something new on every trip and look forward to returning to the salon to distill our knowledge with the team.”

Beauty marketers falling short when it comes to advertising
By Andrew McDougall+, 16-Feb-2015

Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.

Click here and read the article!

Neville Hair & Beauty’s backstage team, headed by Stephen Low and Elena Lavagni, were enlisted to again devise the hair concept for Palmer//Harding at their London Fashion Week Show

The ICA show at London Fashion Week A/W 15 marks the fifth collaboration between the Palmer//Harding brand and the Neville salon team. The show drew crowds of a-listers and fashion press including Caroline Issa of Tank magazine and Yasmin and Amber Le Bon.

Carmen Borgonvo (stylist for Palmer//Harding and former creative director of My Wardrobe) said of the brief “We wanted the hair to be soft but at the same time give it a hard element. As you could see it looks a little bit like braids, but it’s not. It’s more like a crown of thorns that look romantic and strong at the same time. I think it was executed perfectly. Stephen Low is a talent and has a wonderful sensibility and I think he did an excellent job.”

Head stylist and creative director at Neville, Stephen Low says of his concept “ For the show we created an organic sort of look. We wanted to go with something very natural. As braids have been done so much in the past few fashion seasons we wanted to do something a little bit different and give it a raw feel as opposed to tightly placed around the head. You could actually see a few hairs flying around the head, which gave a lived-in feeling to it with one continuous circle of knots around the head.”

Of the product choices for the hair, Elena Lavagni (co-owner and creative director of Neville Salon) said, “In order to achieve the look we used L’Oreal Beach Wave spray to get that slightly rough texture whilst still maintaining that slightly dewy natural look.

Levi Palmer and Matthew Harding of Palmer//Harding spoke of their overall concept for the hair, “The hair was inspired by the slightly sinister kind of Amish look with innocent -looking knots placed around the head but with a twist. I’ve loved it. It’s my favourite hair so far and Stephen Low and the Neville team were just fantastic. When we talked about the hair-look with Stephen Low and the Neville salon team we said that we’ve never done anything like this before, as we wanted an innocent look but with a sinister edge. Something like a halo effect around the head but with a thorny crown effect. I think that Stephen has executed it brilliantly to our original concept ”.

Un estratto di 14 pagine della rivista SALON n. 197 è ora on-line!
Splendidi tagli, ed elaborate acconciature aspettano solo te!
Resta sempre aggiornato sulle ultime tendenze!

Clicca e sfoglia il magazine on-line !