It should be remembered that Brazil currently ranks 3rd in the world, in the field of cosmetics and personal care products, with a turnover of USD 17.6 billion and with an average annual growth rate exceeding 10% over the past 17 years. This growth is expected to continue in the coming years, according to all industry experts, with 36 million new consumers who should be moving up towards the middle and upper classes by 2020.
In a regional market estimated to nearly USD 80Md (sales in value – source: GCI), Peru, Colombia, Venezuela, but also Chile significantly contribute to the economic growth of the Latin American cosmetics market.
