Following a financial year where PROCTER & GAMBLE has sees its sales continue to slide, the company has announced that it will slash the size of its product portfolio by more than half in an effort to make the business more efficient. During a press conference in Cincinnati, company executives elaborated that they want to eliminate around 100 minor brands from the portfolio, in an effort to focus on the bigger and more profitable brands that the company already holds. Although the company executives did not elaborate on which specific brands that they wish to eliminate from the portfolio, the beauty division, which is the biggest of the company’s five divisions, has been underperforming during the course of this year, which could spell a shake up for that portfolio.