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Jul 032014 Gossip


L’ORÉAL has announced the acquisition of US color cosmetics player NYX COSMETICS in a move that will see it take on one of the fastest growing players in this highly competitive category. The world’s biggest cosmetics company confirmed that it had signed a definitive agreement to acquire the Los Angeles business, which has managed to grow the business by tapping into a younger consumer audience thanks in part to the help of successful social media campaigning.

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