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Hairstylists

Con questa collezione, il collettivo di parrucchieri Orea Malià, già avvezzo a sorprendenti incursioni nel mondo del Hairstyling, della comunicazione e dell’arte, compie un nuovo passo evolutivo nel processo creativo con il progetto Re-Generation.

Foto: Donato Testoni
Hair and Make-up: Orea Malià

PRESTIGE PROFESSIONAL è la linea di prodotti per capelli distribuita da ERREELLE ITALIA, importante Azienda con sede a Roma. PRESTIGE PROFESSIONAL è un Brand esclusivamente italiano, con una gamma molto ampia di prodotti per capelli, varie linee di tinture, decoloranti, ossidanti, shampoo, prodotti finish, trattamenti specifici e trattamenti in binomio.

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INTERCOSMETICS Training Center (Milano) e il suo Team creativo hanno presentato, durante Cosmoprof 2014, alcune delle nuove tendenze che spopoleranno nella nuova stagione. Guarda il video sulla GLOBElife.TV e ispirati!

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China has been highlighted as te most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues. This is because the younger population in the region are viewed as the ultimate “beauty junkies” a new report claims. Penetration was low for device usage but it was well above average in China were beauty devices are used by nearly 60 % of respondents to the study. The vast majority of chinese women said that ageing is their number one concern, a very low percentage of them actually use devices to help reduce the issue, signaling an opportunity dor device marketers.

L’Oréal, Estée Lauder and Procter & Gamble are the owners of the most digitally competent hair care and color brands by estabilishing direct relationship with consumers online. L’Oréal Paris, Aveda and Pantene were named as the op 3 genius brand in L2 ThinkThank’s latest Hair Care and Color Digital Index in what has been dubbed the hair wars.

L’Oréal has gained significant market share on the backs of its l’Oréal Paris brand, which drove 75% of the value growth creation in the category in 2013, stemming from the launch of its Adavanced hair care line. Estée Lauder reported healthly sales growth of its Aveda and Bumble and cumble brands in fiscal 2013, in part thanks to partnership with specialty retailers such as Sephora.

The cocktail for success is no longer a mix of celebrity endorsements, product innovation and aggressive print and tv spent but now it’s necessary to ESTABILISH DIRECT RELATIONSHIPS WITH THE END CONSUMER.