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May 092014 Gossip

Brazil's haircare market

Brazil’s haircare market is projected to reach an estimated US$ 5.68 billion by 2017. A new research focuses on one of the largest Beauty and Personal Care markets in the world: Brazil. The most populated country in Latin America is a key country for the global haircare market. Brazil accounted for 9% of all haircare products launches last year worldwide, ahead of the UK (8%) and the US (7%), the market researcher stated. Brazil’s haircare market will see a double annual digit growth over the next four years to reach an estimated US$ 5.68 billion by 2017.

The Brazilian haircare market is strong and established, accounting for more launches than any other country in 2013. This is helped by a developed consumer haircare regimen and the market is also home to communication rarely seen elsewhere in the world. Looking ahead, developing anti-aging claims can add value to the market while campaigns can appeal to the country’s diversity with specific regional claims.

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