Liverpool salon chain, Voodou, has launched a campaign to inspire and inform school kids in the city about the benefits of a career in the industry. A team of junior stylist have given talks at schools, informing pupils of their own career paths and explaining why they chose become hairdressers. Managing director, Rob Webb, said: “Whith today’s economic climate and increasing university fees, we are all aware of how hard pupils are finding it to get on the career ladder. The campaign is designed to make students aware of the variation in hairdressing and how to get started. Our new graduates have been giving them real-life examples of how they got into the industry and talking questions from interested pupils.” Voodou – which boasts its own in-house academy offering training in NVQ levels 1 to 3 – has coincided its education tour with the launch of a menu of services aimed at the younger generation of clients. Prices for Voodou Jnr start at £13 and the chain has also launched a regional competition to find an ambassador for the champaign, who will enjoy free hairdressing for a year.