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| It all started in 2001, when L’Oréal Professionnel and the world famous Central saint Martins College of Art and Design forged an exciting partnership to nurture cutting edge talent. The aim was to recognise and promote the way hair and fashion have been historically linked and to combine up-and-coming creative fashion talent with the hairdressing stars of tomorrow. Over the years the list of talented designers graduating at the BA show has included some of the biggest names in fashion today. Due to the amazing success of the project, this unique relationship is now celebrating 12 years and a L’Oréal Professionnel Portfolio session team of talented young hairdressers styled the hair for the Central Saint Martins BA Show. The show raised the bar again this year, with a spectacular catwalk in the glassed-in street at the new Granary Building in Kings Cross. It introduced a number of fashion’s future names to know: Erin Hawkes won the L’Oréal Professionnel Designer of the Year Award with her strong collection of graffiti denim, bomber jackets and apron skirts all layered up to creative the perfect outfit for a hip hop nun. Other names to watch are runners up Alan Lee and Serena Gilli, while Natalia Mencej’s collection stole the show with a parade of hip hop pugs accompanying her collection of blingy tracksuits. Best in class was Drew Henry from South Africa, whose graphic minimalist collection had everyone buzzing even before the big show. The designs were amazingly daring and creative and L’Oréal Professionnel is delighted to enable talent from the hairdressing industry to work alongside their fashion contemporaries. |
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