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Jan 092012 Gossip
 
Prince's Trust
JOICO has agreed a Cause Related Marketing (CRM) campaign with youth charity, The Prince’s Trust, to celebrate the launch of Structure, its new professional hairstyling range.
JOICO has pledged a minimun donation of ₤ 25,000 throughout its first launc ywar to the charity which helps disadvantaged young people who have struggled at school, are in or leaving care, are long-term unemployed and those who have been in trouble with the law. Last year, more than three in four young people supported by The Prince’s Trust moved into work, education and/or training.
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