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Jul 272011 Gossip
 
L’Oreal sales hit by slowdown
in US and Eastern Europe
frecciaThe French cosmetics maker has released its second quarter sales revealing that trading was down in Eastern Europe and North America due to less consumer demand. Sales between April and June reached €4.64bn showing a 4.6 per cent increase on last year, but under the expected growth rate, particularly after a strong first quarter. The biggest slowdown came in Eastern Europe, having recorded a slight growth in this region in the first quarter, reported sales tumbled 8.2 per cent. This has been attributed to the fact that consumer confidence and market dynamism have proved more difficult than expected, particularly in mass-market and the pharmacy channel.Furthermore, in this zone, the cosmetics giant claims the launch phasing tends to be focused on the final months of the year.
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