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| New entries in the line GO ICE CREAM |
 With the GO Line Ice cream can be created by INEBRYA trendy look, creative and original with a safety: protect hair from styling enemies! With innovative products and formulations renovated Ice Cream GO offers solutions for a dynamic and active Styling giving volume, shape, body, shine and smooth like no other. It also offers extra protection from moisture, weathering, sunlight and smog for a long-lasting seal. 5 groups of professional products and high technology to define, model and keep the hair even in the most extreme conditions: GO CRAZY – seal for a strong and sustainable control GO UP – for a hair more body and extra volume GO ROUND – for curly energetic, soft and defined GO SLEEK – a “real” effect smooth, safe, warm and clear GO LIGHT – to shine a star Ice Cream products are enhanced with the innovative GO Humidity & Smog Free Technology to shield from moisture, protect against smog, and solar radiation, protecting the look and styling while maintaining longer. TODAY Go Ice Cream expands its product range by introducing 2 new items with high added value. Family GO CRAZY: PEARL DEFINER (Gel extra-strong modeling) Extra strong gel for vertical effects modeling or uncombed hair giving exceptional shine.It dries easily, without hardening the hair, allowing an instantaneous effect modeling with maximum versatility. Use: Spread 2 or 3 payments on dry hair to create a tousled look, while for vertical effects of short hair, apply to wet hair and blow dry. Family GO UP TOP JAM (volumizing gel fixative) Gives support to the hair and body, especially the roots. Especially suitable for thin hair, the hair retains flexibility even after the use of the brush. Use: Effects of finish applied wet or dry hair, defining the movement of the finger locks. For drying hair dryer, distribute a small amount to damp hair, comb and proceed to the hairstyle. |
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PARLUX ❤️ Eccellenza italiana, innovazione e crescita sui mercati globali
I NUOVI PRODOTTI PER RESTARE LEADER La d.ssa Elisa Parodi,Direttore Generale Parlux spa dichiara: “Restare leader significa non smettere mai di ascoltare il mercato.I nostri nuovi prodotti nascono sempredall’osservazione quotidiana del lavoro nei...
