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Purchasing: women attentive to the news

5 July 2011
Purchasing: women love the news
womanDetermined but not impulsive, sensitive to charges but inclined to allocate part of the fun savings, whether it be a journey or a show. This is the identikit of the Italian women according to a recent survey that compared the buying habits of the fairer sex in twenty countries including developed and emerging markets. Crises and changes of recent years have heightened the attention of women to make rational and cost for this is known as buying on impulse are less likely (65% versus 72% average) or increase in the future opportunities for spending (23% vs. 46% average).
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