Pop star Katy Perry is the new face of ghd. Said Paul Stoneham, chief executive officer, ghd: “Katy is the epitome of modern fashion and styling. Her unique, ever-changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognised as a cutting-edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd”. The association kicks off with a multi-media global campaign shot by world renowned photographer, David LaChapelle, and as part has signed up as a sponsor of her international tour, California Dreams 2011.