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SASSOON – UK
Luxe: New men’s collection

23 Sep, 2010

Sasson New Man Collection-Luxe Sasson New Man Collection-Luxe Sasson New Man Collection-Luxe Colour Lounge artistic team
Sasson New Man Collection-Luxe Sasson New Man Collection-Luxe Sasson New Man Collection-Luxe Colour Lounge artistic team

There are ways of standing out from the crowd that mark out the fashion literate from the fashion victim.
Luxe, the new men’s collection from Sassoon presents an ultra-modern masculinity with a dash of the Edwardian dandy, refined and unassumingly elegant – an antidote to the uniformity of sportswear and the aimless pursuit of the overly avant-garde.
By channelling the contemporary catwalk collections of Lucas Ossendrijver at Lanvin and Nicolas Ghesquière at Balenciaga and using svelte smoking jackets and sharp city tailoring, Luxe moves masculinity away from anti-fit to an effortless metropolitan elegance.
Artfully disheveled cuts have a masculine panache that distils the essence of traditional grooming and iconic barbering into a collection of immaculately crafted cuts and color using superior Sassoon technique.

Creative Direction: Mark Hayes | International Creative Director
Hair by: Scott Cottis | Assistant German Creative Director
Styling: Tabitha Owen
Make Up: Daniel Kolaric
Photographer: Colin Roy
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