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Luxe, the new men’s collection from Sassoon presents an ultra-modern masculinity with a dash of the Edwardian dandy, refined and unassumingly elegant – an antidote to the uniformity of sportswear and the aimless pursuit of the overly avant-garde.
By channelling the contemporary catwalk collections of Lucas Ossendrijver at Lanvin and Nicolas Ghesquière at Balenciaga and using svelte smoking jackets and sharp city tailoring, Luxe moves masculinity away from anti-fit to an effortless metropolitan elegance.
Artfully disheveled cuts have a masculine panache that distils the essence of traditional grooming and iconic barbering into a collection of immaculately crafted cuts and color using superior Sassoon technique.
Creative Direction: Mark Hayes | International Creative Director
Hair by: Scott Cottis | Assistant German Creative Director
Styling: Tabitha Owen
Make Up: Daniel Kolaric
Photographer: Colin Roy