It happened on the morning of June 26, in room 2 of the Expo Unimed Positivo, in Curitiba, Brazil, the opening ceremony of the first edition of the BSG World Festival. It was present Silvio Mascarenhas, chairman of BSG, Walter Xavier, director of core marketing and communication of Fecomércio, Ana Maria Tatioli, director of the FAS – Social Action Fund, Rachel Avila, marketing director for the Hospital Erasto Gaertner; Patricia Ribeiro, representative of Teatro Positivo and Virgilio Moreira Filho, state secretary for industry, business and affairs of Mercosul. On occasion, Mascarenhas thanked for the confidence of all and said that BSG´s Group have all the support from institutions, organizations and companies from Paraná to organize the event. During the ceremony, it was announced that Creative Color International Congress will receive an audience of 1170 people and the congress of aesthetics and spa will have 400 participants from all over Brazil. Silvio also announced the date of the next event: June 4 to 7 of 2011. “Our company combines art and beauty. We opened in 2010 the BSG.U Academy in Curitiba for professional training and in three years will have a college in Curitiba, with the classes of hair and cosmetology, fashion and events. And the BSG World Festival came to add more knowledge through technical training with national and international professionals.” And the Passarela BSG World was also remembered. For charity, the event will have the income donated to the hospital Erasto Gaertner and the APR, with an expected audience of 1800 people.