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Oct 292009 Gossip

A new wellness philosophy has increasingly interested more and more people worldwide. The SPA boom is the most evident demonstration of this, but these aren’t the only places where people can obtain gratifying experiences. Even hairdressing salons, in fact, can rightfully be considered as spaces where clients can enjoy genuine wellness experiences, where the pleasantness of the same is combined with the results of the treatments. This has been demonstrated by Davines, a high-profile cosmetics company, and pioneer of the Hair SPA concept, with the creation of its Natural Tech Awakening and Relaxing lines, aimed towards a global attention of the client via an experience of sensory care and wellness, using the distinctive and characteristic elements of a real SPA (aromatherapy, the use of essential oils, massage rituals, personalised routes). Davines can now offer hairdressers a tool to transform their salons into a Hair SPA.

A comfortable space, perfect to experiment defined beauty routes, in total tranquillity, with a gestural expressiveness and attention which up to now has only been reserved for body care in wellness centres. The development of a salon wellness area, via the installation of Hair Spa Wellbeing SPAce, isn’t just destined to have a positive impact on those who benefit from the treatments, but it also increases the salon’s visibility and prestige, making it appear as an exclusive location where to regenerate oneself with a real experience of wellness and relax… precious and essential.
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